News
New SiriusDecisions Research Reveals Trust and Transparency Are Key to B2B Buyer Engagement
TLDR: The VP of Portfolio Marketing for SiriusDecisions, as well as the Principal Analyst of…
News
IDG Buys Out Triblio in a Deal Joining Martech and B2B Media
TLDR: International Data Group, Inc. (IDG) and Triblio reached an agreement recently where the Account-Based…
News
Dun & Bradstreet Innovates with New ABM Platform
TLDR: Dun & Bradstreet (D&B) launched a new Account-Based Marketing (ABM) platform, which is a…
News
6sense Takes the Lead for ABM Platforms
TLDR: 6sense was recently named a leader in Account-Based Marketing (ABM) platforms in a Forrester…
News
Marketers Use More Efficient Channels Resulting From Current Events
TLDR: Salesforce’s “State of Marketing” report unveiled the fact marketers are making the most out…
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RESEARCH: If ABM is a Priority for Marketers, Why Do They Struggle With It?
TLDR: Campaign Stars, Folloze, and Terminus—all B2B marketing platforms—conducted research that revealed why many B2B…
News
Launching: Demandbase’s Virtual ABM Tour
TLDR: Demandbase just announced that it’s going on tour (the ABM Innovation Tour) to four…
News
Madison Logic Earns High Marks For ABM Solutions in G2.com Reports
TLDR: Madison Logic recently ranked highly in G2.com’s Spring 2020 Grid Reports. The Account-Based Marketing…
News
MRP Prelytix Releases New Remote Work Trends Report
TLDR: MRP Prelytix is an Account-Based Marketing (ABM) platform that uses fast-acting AI in the…
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73% of B2B Organizations Value Quality Data
TLDR: Dun & Bradstreet (D&B) authored a new report that studied how B2B organizations invest…
