News
The 2021 State of ABM: Combining Demand Gen. with ABM While Personalizing and Enhancing Engagement
TLDR: Demand Gen. Report released some news about the Account-Based Marketing (ABM) industry in Demand…
News
Demandbase Declares ABX As ABM’s Next Goal
TLDR: Demandbase has let it be known far and wide: Account-Based Experience (ABX) is the…
News
Demandbase Names Heather Zynczak to Board of Directors
TLDR: Demandbase has granted Heather Zynczak a position on its board of directors. Zynczak brings…
News
Sitecore Strengthens Potential With Acquisitions
TLDR: The digital experience provider, Sitecore, has bought out Boxever Ltd, an AI-powered digital optimization…
News
Terminus’s Value Jumps From $96M to Nearly $400M After Securing $90M in Series C Funding
TLDR: Terminus has announced a round of funding to the tune of $90M. This is…
Tech
Jabmo Debuts Measurement Toolset For ABM Platform
TLDR: Jabmo released a new measurement toolset for its Account-Based Marketing (ABM) platform recently. This…
ABM Tactics
Introducing: Terminus Global Ad Targeting, Chat Playbooks, Live View, and More
TLDR: Terminus recently released new capabilities that enable users of the Account-Based Marketing (ABM) platform…
News
Demandbase Grows Revenue After A Successful 2020
TLDR: Demandbase has had a prosperous 2020, and the Account-Based Marketing (ABM) platform has plans…
Tech
Terminus Integrates With Outreach to Promote Sales in ABM
TLDR: Terminus has integrated with Outreach. The benefits of this arrangement include tighter collaboration between…
Tech
TrustRadius Provides New Tool for Marketers to Identify Downstream Intent Data
TLDR: TrustRadius is providing B2B marketers with the tools they need to identify purchase intent…
