TLDR:
6sense and Drift are working together to identify anonymous website visitors in order to qualify them and send them towards sales immediately. Demand Gen Report cites, “According to [Drift], the integration of 6sense’s Company Graph and Drift provides curated company-level data of website visitors to Drift Intel customers.” According to the CEO of 6sense, this partnership enables marketers to be in the right place at the right time more efficiently.
A new tactical alliance was formed between 6sense and Drift recently. For those not in the know, 6sense is an ABM orchestration company and Drift is a conversational marketing and sales vendor. Conversational marketing employs chatbots to be the public face of a business 24/7/365.
6sense now provides Drift with access to their Company Graph, which enables marketers to obtain account-level information about their targets. In turn, Drift gives 6sense access to technology allowing anonymous website visitors to be turned into qualified leads for the sales department. Through Drift’s Intel feature, they can do this quickly.
Together, these two companies can be used to power ABM tactics and strategies.
The CEO of 6sense, Jason Zintak, released a statement about this unique collaboration. According to him, using web forms in your marketing strategy is not working as well as it should be. It’s the same case with e-mail.
Zintak continued, saying that due to this decrease in effectiveness, marketers, and vendors must put companies that meet their Ideal Customer Profile in their crosshairs. That means using ABM.
Zintak added that it’s important to recognize when those companies that match marketers’ ICPs are ready to actually buy.
Zintak went on in his statement by saying that the new partnership between Drift and 6sense is an effective one. It targets B2B decision-makers so that companies can sell more of their products and/or services.
Zinktak concluded by asserting the new solution that came from this partnership positions customers to be in the right place at the right time with the right message. This message is one that’s personalized to a large extent to the crucial decision-makers of their customers’ targets.
Original article from DemandGen Report on 21 November 2019.
