6sense was recently named a leader in Account-Based Marketing (ABM) platforms in a Forrester New Wave Q2 report. Ranking the highest possible amount in the “Offering” and “Strategy” categories, 6sense diverges from the pack in “account selection, design and orchestration, engagement channels, data management, performance assessment, product roadmap, product vision, and market approach criteria.” The report focused on 14 ABM platform providers and assessed them based on 14 criteria. Those that scored the highest generally had the widest functionality and versatility.
6sense is an account-orchestration platform. They were recently named a frontrunner in terms of ABM platforms according to a recent report released by Forrester New Wave.
The report provides details on 14 ABM platform providers based on 14 criteria. 6sense acquired the best possible ranking in the offering” and “strategy” categories.
Generally speaking, the ABM platform providers that scored the highest have the widest functionality and versatility.
More precisely, 6sense diverges with its competitors in “account selection, design and orchestration, engagement channels, data management, performance assessment, product roadmap, product vision, and market approach criteria.”
In a statement, CEO of 6sense, Jason Zintak, said that he’s thrilled 6sense has received this honor, and that they don’t plan to stop there—6sense will continue to innovate. “Our customers consistently tell us that 6sense enables them to scale their account-based programs, consolidate point solutions, and generate real business returns, and we believe the Forrester report validates our platform approach and customer feedback”
The report also cites 6sense as the best solution for those that want to become ABM-centric—that is, make ABM is the main business model.
In another statement, Zintak commented that he believes ABM is the future, and the sooner businesses accept that future, the faster they can get the results they want.
Zintak held a 6sense customer up as an example in his statement. That business earned a distinction of “SiriusDecisions Program of the Year.” The accolade, according to Zintak, lends credibility to 6sense’s recent award. It’s “just one of many such examples,” he said.
Original article from MarTech Series on 9 June, 2020.