The ABM Journal
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LinkedIn Pulls Back the Veil On Necessary Structures Needed for Account-Based Marketing
TLDR: LinkedIn is making tools available for marketers to practice Account-Based Marketing (ABM) successfully. More specifically, the digital platform “created…
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2021’s Predictions for ABM and B2B Data
TLDR: Jon Miller, the Chief Product Officer at Demandbase, sat down with MarTech Series and delivered his set of predictions…
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HG Insights Receives Investment From Riverwood Capital Partners
TLDR: HG Insights received a funding boost—an investment—from Riverwood Capital Partners. HG Insights aggregates data from 14,000+ products in as…
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Global B2B Experts Award xiQ Best B2B Content of 2020
TLDR: xiQ recently won an award for Best B2B Content of 2020. More specifically, the recognition was for an infographic…
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“State of B2B Marketing: 2021” Report Unveiled by Fortella
TLDR: Fortella released a survey-based report called the “State of B2B Marketing: 2021.” Borrowing largely from the knowledge of Director-level…
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Alyce Crushes New G2 Winter 2021 Report in Account-Based Execution Software and Leads in 21 Categories
TLDR: Alyce maintained their market leader position in 21 categories in G2’s Winter 2021 Grid Report, including for Account-Based Execution…
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Vast Majority of Customer Service Teams Push Operations to Keep Up With Demand
TLDR: Salesforce’s State of Service report indicated that the accelerated digitization onset by issues in public health and relatively recent…
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Salesforce Acquires Slack in Substantial Deal
TLDR: Slack has been acquired by Salesforce in a sizable deal. The CEO and Co-Founder of Slack, Stewart Butterfield, commented…
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Terminus Buys-Out Four Companies in Three Years
TLDR: Terminus has acquired the predictive data company, GrowFlare. GrowFlare specializes in taking advantage of AI, together with psychographics, to…
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Demandbase Launches New ABM Platform After Acquiring Engagio
TLDR: Summary of summary: Demandbase has released a new Account-Based Marketing (ABM) platform called Demandbase One. The solution combines everything…
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