The ABM Journal

The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

The ABM Journal
52

LinkedIn Pulls Back the Veil On Necessary Structures Needed for Account-Based Marketing

TLDR: LinkedIn is making tools available for marketers to practice Account-Based Marketing (ABM) successfully. More specifically, the digital platform “created…
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The ABM Journal
56

2021’s Predictions for ABM and B2B Data

TLDR: Jon Miller, the Chief Product Officer at Demandbase, sat down with MarTech Series and delivered his set of predictions…
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The ABM Journal
45

HG Insights Receives Investment From Riverwood Capital Partners

TLDR: HG Insights received a funding boost—an investment—from Riverwood Capital Partners. HG Insights aggregates data from 14,000+ products in as…
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The ABM Journal
46

Global B2B Experts Award xiQ Best B2B Content of 2020

TLDR: xiQ recently won an award for Best B2B Content of 2020. More specifically, the recognition was for an infographic…
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The ABM Journal
62

“State of B2B Marketing: 2021” Report Unveiled by Fortella

TLDR: Fortella released a survey-based report called the “State of B2B Marketing: 2021.” Borrowing largely from the knowledge of Director-level…
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The ABM Journal
43

Alyce Crushes New G2 Winter 2021 Report in Account-Based Execution Software and Leads in 21 Categories

TLDR: Alyce maintained their market leader position in 21 categories in G2’s Winter 2021 Grid Report, including for Account-Based Execution…
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The ABM Journal
47

Vast Majority of Customer Service Teams Push Operations to Keep Up With Demand

TLDR: Salesforce’s State of Service report indicated that the accelerated digitization onset by issues in public health and relatively recent…
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The ABM Journal
42

Salesforce Acquires Slack in Substantial Deal

TLDR: Slack has been acquired by Salesforce in a sizable deal. The CEO and Co-Founder of Slack, Stewart Butterfield, commented…
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The ABM Journal
44

Terminus Buys-Out Four Companies in Three Years

TLDR: Terminus has acquired the predictive data company, GrowFlare. GrowFlare specializes in taking advantage of AI, together with psychographics, to…
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The ABM Journal
45

Demandbase Launches New ABM Platform After Acquiring Engagio

TLDR: Summary of summary: Demandbase has released a new Account-Based Marketing (ABM) platform called Demandbase One. The solution combines everything…
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