The ABM Journal

The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

The ABM Journal
45

6sense Leads the Way in Marketing and Sales Innovation by Earning Organization of the Year

TLDR: 6sense was named Organization of the Year by Business Intelligence Group. It’s not the first time 6sense has been…
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The ABM Journal
54

Folloze Presents: ABX Masterclass, an Account-Based Experience

TLDR: B2B Personalized Marketing Platform, Folloze, unveiled a one-of-a-kind program for sustaining the kind of returns that promote endgame business…
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The ABM Journal
45

Demandbase Shares Results From Massive ABM Market Research Study

TLDR: Demandbase recently released findings from its Account-Based Marketing (ABM) Market Research study. The point of the study in the…
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The ABM Journal
60

Introducing: Terminus Engagement Hub for Full-Funnel ABM

TLDR: Terminus recently announced a new offering for its customers called the Engagement Hub. The purpose of the Engagement Hub…
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The ABM Journal
38

xiQ Earns Five Badges on G2 for ABM

TLDR: Account-Based Marketing (ABM) platform, xiQ, recently earned recognition in ABM in the form of five badges on G2, a…
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The ABM Journal
37

Buyer Behavior in 2020: Study Concludes Purchase Orders Still Going Through With Heightened Expectations Amid Current Events

TLDR: A surprising finding of a study conducted by Demand Gen. Report of 212 B2B professionals found that many businesses…
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The ABM Journal
42

New SiriusDecisions Research Reveals Trust and Transparency Are Key to B2B Buyer Engagement

TLDR: The VP of Portfolio Marketing for SiriusDecisions, as well as the Principal Analyst of the same company, hosted a…
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The ABM Journal
58

IDG Buys Out Triblio in a Deal Joining Martech and B2B Media

TLDR: International Data Group, Inc. (IDG) and Triblio reached an agreement recently where the Account-Based Marketing (ABM) provider, Triblio, signed-off…
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The ABM Journal
78

Dun & Bradstreet Innovates with New ABM Platform

TLDR: Dun & Bradstreet (D&B) launched a new Account-Based Marketing (ABM) platform, which is a new and improved version. It…
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The ABM Journal
74

6sense Takes the Lead for ABM Platforms

TLDR: 6sense was recently named a leader in Account-Based Marketing (ABM) platforms in a Forrester New Wave Q2 report. Ranking…
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