The ABM Journal

The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

The ABM Journal
56

Launching: Demandbase’s Virtual ABM Tour

TLDR: Demandbase just announced that it’s going on tour (the ABM Innovation Tour) to four stops virtually. These stops will…
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The ABM Journal
42

Madison Logic Earns High Marks For ABM Solutions in G2.com Reports

TLDR: Madison Logic recently ranked highly in G2.com’s Spring 2020 Grid Reports. The Account-Based Marketing (ABM) platform is a frontrunner…
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The ABM Journal
111

MRP Prelytix Releases New Remote Work Trends Report

TLDR: MRP Prelytix is an Account-Based Marketing (ABM) platform that uses fast-acting AI in the service of businesses. They recently…
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The ABM Journal
51

73% of B2B Organizations Value Quality Data

TLDR: Dun & Bradstreet (D&B) authored a new report that studied how B2B organizations invest in the quality of their…
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The ABM Journal
51

ROI Impact of ABM Programs Spotlighted in New Forrester Study

TLDR: Forrester teamed up with Terminus to produce a new study on Account-Based Marketing (ABM) that demonstrates the ROI of…
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The ABM Journal
55

Interview with the CEO of Engagio—Jon Miller

TLDR: Jon Miller, the CEO of Engagio, was interviewed to provide more information about the platform, how it approaches Account-Based…
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The ABM Journal
82

Alyce Unveils New Capability, B2B Gift Tracking Possible

TLDR: Alyce unveiled a new capability of its platform called Swag Select™. This tool keeps track of personalized gifts so…
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The ABM Journal
49

180byTwo to Link Up With DemystData

TLDR: 180byTwo joined forces with DemystData in order to “[help] clients discover, access, and test hundreds of data products.” What…
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The ABM Journal
44

Study by Folloze Indicates Personalization and Growth Connection, Releases AI-Driven Personalization Platform

TLDR: Randy Brasche, CEO of Folloze, commented that many companies are trying to keep their heads above water when it…
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The ABM Journal
53

A New Direction for ABM Market: An Outline of Demandbase’s Virtual Summit

TLDR: Demandbase held a virtual Account-Based Marketing (ABM) summit this year. Before the summit’s keynote, Demandbase’s CEO, Gabe Rogol, was…
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