TLDR:
Bombora is offering the same services it provides to larger organizations to smaller ones at an affordable price. Bombora is an intent data service provider. “Bombora for Growth is “portable” into existing sales and marketing tools and workflows, including Salesforce, Marketo, HubSpot, LinkedIn, and DiscoverOrg, as well as all major data platforms (LiveRamp, Oracle Data Cloud) and CDPs (Lattice, Leadspace, EverString).” Bombora also launched a public ABM and Account-Based Sales tool to allow people to try out intent data.
Intent data is hot right now. For instance, consider that Salesforce, Adobe, and Oracle all use it to get serious returns for the money they spend on ads.
But those are some awfully big brand names. Bombora recognized this and now offers small and mid-sized businesses the ability to take control of their marketing destiny. Specifically, Bombora plans to do this with intent data.
And enough of it to provide small businesses a sample—a small, yet potent amount of intent data offered at a price that small businesses can actually afford.
Intent data, for the uninitiated, is basically data that tells companies that someone is interested in and researching their products. Bombora is able to get ahold of this data through sophisticated techniques involving data science and machine learning.
Bombora’s services are now offered to small to mid-sized businesses, offering the versatility that is often required for an agile response, says Yahoo Finance:
The new package, costing less than half of Bombora’s typical entry price, is suited for companies in the 100- to 1,000-employee range. Bombora for Growth is “portable” into existing sales and marketing tools and workflows, including Salesforce, Marketo, HubSpot, LinkedIn, and DiscoverOrg, as well as all major data platforms (LiveRamp, Oracle Data Cloud) and CDPs (Lattice, Leadspace, EverString).
According to Bombora’s Founder and CEO, Erik Matlick, he wants people to be excited when marketing and sales teams reach out to them. And some big brand names want that as well. But it’s important that this valuable service is not restricted to only businesses that can afford the price. Companies, even the small and mid-sized ones should be able to experience the wonder of intent data. It’s why the service was offered in the first place.
Original article from Yahoo! Finance on 30 September 2019.
