ABM Tactics

PathFactory and 6sense Collaborate to Provide Top-Notch Dataset for ABM’ers

TLDR: PathFactory reaches deal with 6sense in order to “give marketers complete visibility into the quality of account engagement,” as…

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Engagio Gives Its ABM Solution A Tune-Up

TLDR: Engagio joined the LinkedIn marketing partner program. Engagio Orchestrate customers have newfound opportunities “to automate the targeting of specific…

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Certain Inc. Teams Up With Meetingselect, Pushes Event Planning Capabilities

TLDR: Certain Inc. joins forces with Meetingselect to provide more strategic event management opportunities to customers after promoting James Huddleston…

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V2MOM: 6sense’s Approach to Marketing

TLDR: The CMO of 6sense is critical of ABM, saying it’s really just another term for good marketing. Further, because…

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Oracle CX Prioritizes Data Insights for CX Initiatives

TLDR: Oracle CX updated its customer experience cloud. Broadly speaking, the update enhances Oracle CX’s marketing and sales capabilities. The…

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6sense Updates Its Capacity to Provide Dynamic Display Advertising

TLDR: 6sense has updated its offerings. The update features enhancement of its dynamic creative suite. The update works by taking…

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ABM Stack Evaluator Assists Marketers in Choosing the Right Tech for Their ABM Strategies

TLDR: Demandbase released a new report that found many marketers believe their tech stacks are not up-to-par. But these are…

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Adobe to Broaden Product Appeal to SMBs and SMEs

TLDR: Adobe is now offering its services to SMBs and SMEs. At the same time, Adobe also has a new…

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A Service Solution That Pulls Out All the Stops at BPA WorldWide and Centro

TLDR: BPA Worldwide (BPAWW) has announced that it’s offering a ready-to-go solution for ABM as part of a broader initiative…

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“Bombora for Growth” Empowers Small Businesses With Enterprise-Grade Intent Data Signals

TLDR: Bombora is offering the same services it provides to larger organizations to smaller ones at an affordable price. Bombora…

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