ABM Tactics

Account Scorecards Allow Marketers to See the Big Picture

TLDR: It can be challenging to translate the impact of marketing teams. Too often, there are dozens of touch-points that…

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LinkedIn Seeking to Bolster Efficiency with New Sales NV Homepage

TLDR: LinkedIn devised a new homepage for Sales NV. Under this new homepage, sales teams can quickly point out new…

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B2B Marketing and Sales: Four Directives for Change

TLDR: Business heads were asked what would they change about B2B marketing and sales if they could change anything. The…

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5 Noteworthy Instances of ABM Executed Flawlessly

TLDR: If marketers are to approach high-value accounts as part of their ABM strategy, it’s always helpful to play off…

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Terminus and LinkedIn Go Hand-In-Hand with Targeted Messaging and Better Measurement

TLDR: Terminus sat down with Garrett Stevens, Marketing Communications Manager at Zoot Enterprises, to discuss account-based advertising on LinkedIn, and…

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All Intent Data is Not Created Equal

TLDR: All intent data cannot be used in the same way. First-party intent data is data collected by native systems.…

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Demand Generation vs. ABM—Which Deserves Marketers’ Attention First?

TLDR: There are three key reasons that marketing efforts should be started with demand generation instead of ABM. The first…

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Telltale Characteristics of an Out-of-Touch Revenue Team

TLDR: Marketers’ revenue teams are not in sync with the buyer’s journey if they still rely on lead capture techniques…

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Build Upon Marketing Know-How With These Three Books

TLDR: Marketers can sharpen their marketing know-how with three books— “F#ck Content Marketing” by Randy Frisch, “Conversational Marketing” by David…

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How to Use AI and Intent Data to Target the Buying Committee at an Account

TLDR: By the time accounts first visit a website, it’s too late. Figuring out actionable intent requires marketers to deliver…

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