ABM Tactics

Oracle CX Prioritizes Data Insights for CX Initiatives

TLDR: Oracle CX updated its customer experience cloud. Broadly speaking, the update enhances Oracle CX’s marketing and sales capabilities. The…

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6sense Updates Its Capacity to Provide Dynamic Display Advertising

TLDR: 6sense has updated its offerings. The update features enhancement of its dynamic creative suite. The update works by taking…

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ABM Stack Evaluator Assists Marketers in Choosing the Right Tech for Their ABM Strategies

TLDR: Demandbase released a new report that found many marketers believe their tech stacks are not up-to-par. But these are…

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Adobe to Broaden Product Appeal to SMBs and SMEs

TLDR: Adobe is now offering its services to SMBs and SMEs. At the same time, Adobe also has a new…

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A Service Solution That Pulls Out All the Stops at BPA WorldWide and Centro

TLDR: BPA Worldwide (BPAWW) has announced that it’s offering a ready-to-go solution for ABM as part of a broader initiative…

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“Bombora for Growth” Empowers Small Businesses With Enterprise-Grade Intent Data Signals

TLDR: Bombora is offering the same services it provides to larger organizations to smaller ones at an affordable price. Bombora…

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Content Strategies Focus on the New Buyer at Conex 2019

TLDR: Instant content and recommendations were the topics of Conex 2019. More specifically it was about adopting the style of…

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Personalize Conversations With Prospects and Customers Using Conversica’s New Functionalities

TLDR: Conersica is an AI-run software provider for marketing and sales teams. They recently announced new functionality that will allow…

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Gated Content Problems? Here Are 4 Ways to Solve Them

TLDR: Gating content does not promote a positive brand experience. Terminus uses four strategies to address this problem: 1. Terminus…

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5 Methods to Retool Customer Experience for Engagement Numbers

TLDR: The majority of buyers expect personalized offers. Refine communications to be personalized with an emotional appeal. At the same…

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