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Introducing: B2B Connected TV and Audio Solutions by AdDaptive Intelligence

TLDR: AdDaptive Intelligence has recently unveiled B2B Connected TV (CTV) and audio solutions. These new offerings get prospects through the…

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Presenting: the 2020 State of Account-Based Marketing

TLDR: Justin Keller, the VP of Marketing at Terminus, authored the 2020 State of Account-Based Marketing (ABM) report. In it,…

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Demandbase Shatters Records While Businesses Are Sticking to ABM

TLDR: Demandbase set records in terms of growth in Q3 2020. The company is also ahead on profitability by half…

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Folloze Tightens Up Implementation Gap Between Marketing-Directed ABM Programs and Sales-Delivered Pipeline

TLDR: Marketers are investing more and more into account-based strategies in a search for personalization despite these stressful times. That’s…

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G2 Names Metadata.io as Account-Based Advertising Leader in Fall 2020 Grid® Report

TLDR: Self-sustaining demand gen. platform, Metadata.io, has recently been named as the leader in the Account-Based selling category in G2’s…

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PFL Releases Address Capture Tool, Automates Marketing to Remote Prospects

TLDR: PFL is a provider of marketing automation and solutions. They recently announced they’re adding a new tool to make…

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The No. 1 Account-Based Execution Software, Alyce, Enjoys Period of Growth as It Leads G2 Categories in 3 Areas

TLDR: Alyce recently achieved frontrunner status as being the best in Account-Based Execution, as noted by G2. The top Account-Based…

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Bombora Hits Record Revenue Numbers While Expanding Their Product, Partner(s), and Team

TLDR: The number of direct customers subscribing to Bombora have almost doubled; Bombora also announced that they set a new…

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Demandbase Gives Leadership Team A Boost with New CRO

TLDR: Demandbase recently tapped Allison Metcalfe to head up its revenue strategy. She’s in charge of sales, advertising, and success…

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TechTarget Boosts Marketing and Sales Engagements With Intent Data at the Prospect-Level

TLDR: TechTarget has recently announced some upgrades to its IT Deal Alert Priority Engine. In short, the improvements prioritize information…

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