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TechTarget Boosts Marketing and Sales Engagements With Intent Data at the Prospect-Level

TLDR: TechTarget has recently announced some upgrades to its IT Deal Alert Priority Engine. In short, the improvements prioritize information…

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Enlift Outreach Efforts Perfected With Bombora Integration

TLDR: Enlift integrated with Bombora recently. The business will use this integration to perfect the outreach efforts they provide. The…

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Introducing: True Influence ABM Marketing Cloud for Digital Marketing

TLDR: True Influence launched a cloud for Account-Based Marketing (ABM) recently. Its purpose? To generate account-based demand on all channels. …

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Announcing: New Updates to LinkedIn Sales Navigator to Encourage Selling Virtually

TLDR: LinkedIn has released new updates for its Sales Navigator. These updates promote selling on a virtual basis, as well…

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B2B Ad Spend in the US Rises by 22.6%

TLDR: Certain public health events are forcing innovation in the B2B sphere, causing firms to find alternatives to the typical…

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6sense Leads the Way in Marketing and Sales Innovation by Earning Organization of the Year

TLDR: 6sense was named Organization of the Year by Business Intelligence Group. It’s not the first time 6sense has been…

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Folloze Presents: ABX Masterclass, an Account-Based Experience

TLDR: B2B Personalized Marketing Platform, Folloze, unveiled a one-of-a-kind program for sustaining the kind of returns that promote endgame business…

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Demandbase Shares Results From Massive ABM Market Research Study

TLDR: Demandbase recently released findings from its Account-Based Marketing (ABM) Market Research study. The point of the study in the…

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Introducing: Terminus Engagement Hub for Full-Funnel ABM

TLDR: Terminus recently announced a new offering for its customers called the Engagement Hub. The purpose of the Engagement Hub…

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xiQ Earns Five Badges on G2 for ABM

TLDR: Account-Based Marketing (ABM) platform, xiQ, recently earned recognition in ABM in the form of five badges on G2, a…

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