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Forrester Recognizes Uberflip Being Competitive Among B2B Content Marketing Platforms for 2019

TLDR: Forrester recognized Uberflip as a competitive force in its estimation of this year’s content marketing platforms. Both Uberflip and…

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Madison Logic Energizes Its ABM Efforts Through Machine Learning and Cloud Technology

TLDR: ABM provider platform, Madison Logic, has recently released a new technology geared toward making marketers’ ABM execution efforts more…

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Dave Gerhardt Reveals Key Points in Conversational Marketing to Team Talking Stack

TLDR: Dave Gerhardt talks to Team Talking Stack about his book Conversational Marketing and reveals key data points. Using conversations…

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ABM Gets an Upgrade

TLDR: Once marketers have the basic tenets of ABM integrated with their strategy of ABM 1.0, it’s time to blend…

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What the 2019 TOPO Summit Means for Account-Based Marketers

TLDR: The TOPO Summit this year spoke about ABM— specifically moving from pilot programs to mature strategies. Many sessions emphasized…

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Terminus Reigns Supreme at Latest ABM Platform Review For G2Crowd

TLDR: Terminus was the top account-based platform performing in a handful of categories, including Account-Based Reporting and Account-Based Execution. Terminus…

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Engagio Helps Marketing and Sales Act Swiftly With New Tool Capabilities

TLDR: Engagio has released some new tools on its ABM platform. Specifically, these are new sales activation tools that allow…

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Uberflip Releases New Book Aimed to Make Content Marketing Better

TLDR: The CMO of Uberflip, Randy Frisch, has released F#ck Content Marketing. It’s a book that advances the idea that…

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85% of Marketers Believe AI Will Power Substantial Revenue-Gains in the Near-Future

TLDR: The ABM platform, Demandbase, released a report in coordination with other firms. Their findings signal intense interest in AI.…

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Demandbase and Marketo Team Up Combining Contact Data With Intent Data

TLDR: ABM platform Demandbase has formed a strategic partnership with Marketo, which is a marketing automation software business. The goal…

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