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The Majority of Marketers Agree Improved Audience Targeting Through Data Is A Key Area to Focus On In 2019

TLDR: According to a global survey using a representative sample of business professionals, 55% agree that better use of data…

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Tom Koletas Joins the MRP Team as the Senior Vice President of Sales

TLDR: Leading provider of AI-powered software, solutions, and services hires Tom Koletas as the Senior Vice President of Sales.  MRP…

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The Future for B2B & B2C Marketers

TLDR: The basic principles that underpin ABM will continue to dominate the data collection and B2B marketing sectors as more…

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Germany Ruling to Have Ripple Effects Worldwide

TLDR: Germany ruled that Facebook’s collection of user data without explicit consent of the users in question was exploitative. This…

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The Next Big Thing in ABM

TLDR: Artificial intelligence can help in easing the tension that typically exists between marketing and sales teams. It can be…

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Why Marketers Are Slow to Improve Slow Webpages

TLDR: Most marketers agree that slow load times aren’t good for conversions, but it’s not a high priority for them…

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MRP and Oracle Marketing Cloud Team Up To Improve ABM

TLDR: MRP and Oracle Cloud Marketing are working to make e-mail marketing a central player in ABM campaigns. The biggest…

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Target LinkedIn Members Based On Their Profile Interests

TLDR: Advertisers can now target professionals with relevant ads in the LinkedIn network based on individuals’ profile interests. LinkedIn made…

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Terminus and Sigstr Team Up to Improve Their Account-Based Marketing

TLDR: Long-time ABM experts Terminus have come together with the platform Sigstr to further the possibilities their software brings. The…

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Big Chunk of B2B Tech Vendors Beefing Up Marketing Budgets in 2019

TLDR: A new study of B2B tech companies has found that marketing budgets are steadily rising, especially among smaller companies.…

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