News

atEvent and Marketo Join Forces to Bring ABM to B2B Event Management

TLDR: atEvent and Marketo announced a new strategic integration that allows users to bring ABM capabilities to B2B event management.…

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Reactful and 6sense Team-Up to Combine ABM With AI-Driven Personalization

TLDR: An AI-fueled personalization company partners with an AI-compatible ABM platform to power before-visit personalization. AI-driven personalization company, Reactful, has…

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The Unexpected Factors for ABM Success

TLDR: Research and advisory company, TOPO, found that not every company that implemented ABM got as much out of it…

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The Current State of ABM In B2B Marketing

TLDR: As research from 2018 concludes, the state of ABM in B2B marketing is strong. It will continue to immerse…

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Business Development Trends to Make Note of in 2019

TLDR: Trends in B2B marketing that will develop in the near future as 2019 progresses are heavily mixed up with…

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The Majority of Marketers Agree Improved Audience Targeting Through Data Is A Key Area to Focus On In 2019

TLDR: According to a global survey using a representative sample of business professionals, 55% agree that better use of data…

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Tom Koletas Joins the MRP Team as the Senior Vice President of Sales

TLDR: Leading provider of AI-powered software, solutions, and services hires Tom Koletas as the Senior Vice President of Sales.  MRP…

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The Future for B2B & B2C Marketers

TLDR: The basic principles that underpin ABM will continue to dominate the data collection and B2B marketing sectors as more…

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Germany Ruling to Have Ripple Effects Worldwide

TLDR: Germany ruled that Facebook’s collection of user data without explicit consent of the users in question was exploitative. This…

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The Next Big Thing in ABM

TLDR: Artificial intelligence can help in easing the tension that typically exists between marketing and sales teams. It can be…

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