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Folloze Tightens Up Implementation Gap Between Marketing-Directed ABM Programs and Sales-Delivered Pipeline

TLDR: Marketers are investing more and more into account-based strategies in a search for personalization despite these stressful times. That’s…

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G2 Names Metadata.io as Account-Based Advertising Leader in Fall 2020 Grid® Report

TLDR: Self-sustaining demand gen. platform, Metadata.io, has recently been named as the leader in the Account-Based selling category in G2’s…

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PFL Releases Address Capture Tool, Automates Marketing to Remote Prospects

TLDR: PFL is a provider of marketing automation and solutions. They recently announced they’re adding a new tool to make…

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The No. 1 Account-Based Execution Software, Alyce, Enjoys Period of Growth as It Leads G2 Categories in 3 Areas

TLDR: Alyce recently achieved frontrunner status as being the best in Account-Based Execution, as noted by G2. The top Account-Based…

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Bombora Hits Record Revenue Numbers While Expanding Their Product, Partner(s), and Team

TLDR: The number of direct customers subscribing to Bombora have almost doubled; Bombora also announced that they set a new…

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Demandbase Gives Leadership Team A Boost with New CRO

TLDR: Demandbase recently tapped Allison Metcalfe to head up its revenue strategy. She’s in charge of sales, advertising, and success…

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TechTarget Boosts Marketing and Sales Engagements With Intent Data at the Prospect-Level

TLDR: TechTarget has recently announced some upgrades to its IT Deal Alert Priority Engine. In short, the improvements prioritize information…

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Enlift Outreach Efforts Perfected With Bombora Integration

TLDR: Enlift integrated with Bombora recently. The business will use this integration to perfect the outreach efforts they provide. The…

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Introducing: True Influence ABM Marketing Cloud for Digital Marketing

TLDR: True Influence launched a cloud for Account-Based Marketing (ABM) recently. Its purpose? To generate account-based demand on all channels. …

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Announcing: New Updates to LinkedIn Sales Navigator to Encourage Selling Virtually

TLDR: LinkedIn has released new updates for its Sales Navigator. These updates promote selling on a virtual basis, as well…

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