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Salesforce Acquires Slack in Substantial Deal

TLDR: Slack has been acquired by Salesforce in a sizable deal. The CEO and Co-Founder of Slack, Stewart Butterfield, commented…

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Terminus Buys-Out Four Companies in Three Years

TLDR: Terminus has acquired the predictive data company, GrowFlare. GrowFlare specializes in taking advantage of AI, together with psychographics, to…

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Demandbase Shatters Records While Businesses Are Sticking to ABM

TLDR: Demandbase set records in terms of growth in Q3 2020. The company is also ahead on profitability by half…

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G2 Names Metadata.io as Account-Based Advertising Leader in Fall 2020 Grid® Report

TLDR: Self-sustaining demand gen. platform, Metadata.io, has recently been named as the leader in the Account-Based selling category in G2’s…

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The No. 1 Account-Based Execution Software, Alyce, Enjoys Period of Growth as It Leads G2 Categories in 3 Areas

TLDR: Alyce recently achieved frontrunner status as being the best in Account-Based Execution, as noted by G2. The top Account-Based…

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Bombora Hits Record Revenue Numbers While Expanding Their Product, Partner(s), and Team

TLDR: The number of direct customers subscribing to Bombora have almost doubled; Bombora also announced that they set a new…

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Demandbase Gives Leadership Team A Boost with New CRO

TLDR: Demandbase recently tapped Allison Metcalfe to head up its revenue strategy. She’s in charge of sales, advertising, and success…

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Introducing: True Influence ABM Marketing Cloud for Digital Marketing

TLDR: True Influence launched a cloud for Account-Based Marketing (ABM) recently. Its purpose? To generate account-based demand on all channels. …

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Announcing: New Updates to LinkedIn Sales Navigator to Encourage Selling Virtually

TLDR: LinkedIn has released new updates for its Sales Navigator. These updates promote selling on a virtual basis, as well…

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6sense Leads the Way in Marketing and Sales Innovation by Earning Organization of the Year

TLDR: 6sense was named Organization of the Year by Business Intelligence Group. It’s not the first time 6sense has been…

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