News

ROI Impact of ABM Programs Spotlighted in New Forrester Study

TLDR: Forrester teamed up with Terminus to produce a new study on Account-Based Marketing (ABM) that demonstrates the ROI of…

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Interview with the CEO of Engagio—Jon Miller

TLDR: Jon Miller, the CEO of Engagio, was interviewed to provide more information about the platform, how it approaches Account-Based…

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Alyce Unveils New Capability, B2B Gift Tracking Possible

TLDR: Alyce unveiled a new capability of its platform called Swag Select™. This tool keeps track of personalized gifts so…

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180byTwo to Link Up With DemystData

TLDR: 180byTwo joined forces with DemystData in order to “[help] clients discover, access, and test hundreds of data products.” What…

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Study by Folloze Indicates Personalization and Growth Connection, Releases AI-Driven Personalization Platform

TLDR: Randy Brasche, CEO of Folloze, commented that many companies are trying to keep their heads above water when it…

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A New Direction for ABM Market: An Outline of Demandbase’s Virtual Summit

TLDR: Demandbase held a virtual Account-Based Marketing (ABM) summit this year. Before the summit’s keynote, Demandbase’s CEO, Gabe Rogol, was…

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Uberflip Releases Demandbase App, Personalizes ABM Programs to Scale

TLDR: Uberflip just announced that a Demandbase app will be available in Uberflip’s CEP, which permits marketers to “personalize content…

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Integrating With Adobe, Workato Provides Enterprise Automation for Marketo Engage

TLDR: Workato teams up with Adobe to provide enterprise automation to Marketo Engage customers. With Workato being plugged into Marketo…

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Demandbase Grows, Adds New Capabilities to ABM Platform

TLDR: Demandbase released a new Account-Based Marketing (ABM) solutions on its platform. These solutions give marketers access to the data…

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Folloze Provides Account-Based Experiences Using an AI-Personalization Platform

TLDR: Folloze launched a new AI-enhanced personalization platform that greatly improves Account-Based Marketing (ABM) strategies. According to the CPO and…

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