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Marketers Use More Efficient Channels Resulting From Current Events

TLDR: Salesforce’s “State of Marketing” report unveiled the fact marketers are making the most out of their budget with more…

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RESEARCH: If ABM is a Priority for Marketers, Why Do They Struggle With It?

TLDR: Campaign Stars, Folloze, and Terminus—all B2B marketing platforms—conducted research that revealed why many B2B marketers have trouble with Account-Based…

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Launching: Demandbase’s Virtual ABM Tour

TLDR: Demandbase just announced that it’s going on tour (the ABM Innovation Tour) to four stops virtually. These stops will…

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Madison Logic Earns High Marks For ABM Solutions in G2.com Reports

TLDR: Madison Logic recently ranked highly in G2.com’s Spring 2020 Grid Reports. The Account-Based Marketing (ABM) platform is a frontrunner…

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MRP Prelytix Releases New Remote Work Trends Report

TLDR: MRP Prelytix is an Account-Based Marketing (ABM) platform that uses fast-acting AI in the service of businesses. They recently…

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73% of B2B Organizations Value Quality Data

TLDR: Dun & Bradstreet (D&B) authored a new report that studied how B2B organizations invest in the quality of their…

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ROI Impact of ABM Programs Spotlighted in New Forrester Study

TLDR: Forrester teamed up with Terminus to produce a new study on Account-Based Marketing (ABM) that demonstrates the ROI of…

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Interview with the CEO of Engagio—Jon Miller

TLDR: Jon Miller, the CEO of Engagio, was interviewed to provide more information about the platform, how it approaches Account-Based…

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Alyce Unveils New Capability, B2B Gift Tracking Possible

TLDR: Alyce unveiled a new capability of its platform called Swag Select™. This tool keeps track of personalized gifts so…

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180byTwo to Link Up With DemystData

TLDR: 180byTwo joined forces with DemystData in order to “[help] clients discover, access, and test hundreds of data products.” What…

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