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New: RollWorks Integrates With Outreach

TLDR: RollWorks has recently integrated with a platform specializing in sales execution called Outreach. The goal is to provide B2B…

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A Majority of B2B Marketers Have a Documented ABM Plan, Study Finds

TLDR: Foundry shared the data from its 2022 ABM & Intent Benchmarking Study. The survey had a robust sample size…

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G2 Announces Conversica Leader of Intent, Buyer, and Sales Intelligence Data for the 12th Year in a Row

TLDR: TechTarget is positioned at the head of the pack when it comes to intent data. It recently announced that…

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Conversica Unleashes AI Capabilities in Hopes of Making Bots Obsolete

TLDR: Conversica is a provider of conversation automation for B2B revenue teams; it just has green-lighted AI capabilities—Conversica Chat and…

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Madison Logic Scores Big in G2 Fall 2022 Grid Reports

TLDR: Madison Logic received high marks in six categories and the highest average rating in G2’s Fall 2022 reports. Those…

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HubSpot Puts Their Money Where Their Mouth is and Invests in Jasper to Strengthen Content Marketing

TLDR: Many content marketers struggle with being prolific content creators at scale. It’s time-consuming and difficult to maintain consistency. It’s…

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Account Insights From RollWorks Reveals When Accounts Are In-Market

TLDR: Account-Based Marketing (ABM) platform, RollWorks, debuted the beta version of Account Insights—a feature of RollWorks that helps marketers with…

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Bombora Remains On Top In G2’s Reports

TLDR: Bombora has announced that it produced top marks in four of G2’s reports for fall 2022. Of these reports,…

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Cambridge HubSpot Ranked Among the Top Places for Happy Employees

TLDR:  According to Comparably, a website where company data is aggregated, HubSpot has some of the happiest employees in the…

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6sense Provides AI-Guided Engagement 

TLDR: 6sense gave its customers new product updates at an annual customer conference. These enhancements cover issues B2B marketers face…

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