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Study by Folloze Indicates Personalization and Growth Connection, Releases AI-Driven Personalization Platform

TLDR: Randy Brasche, CEO of Folloze, commented that many companies are trying to keep their heads above water when it…

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A New Direction for ABM Market: An Outline of Demandbase’s Virtual Summit

TLDR: Demandbase held a virtual Account-Based Marketing (ABM) summit this year. Before the summit’s keynote, Demandbase’s CEO, Gabe Rogol, was…

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Uberflip Releases Demandbase App, Personalizes ABM Programs to Scale

TLDR: Uberflip just announced that a Demandbase app will be available in Uberflip’s CEP, which permits marketers to “personalize content…

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Integrating With Adobe, Workato Provides Enterprise Automation for Marketo Engage

TLDR: Workato teams up with Adobe to provide enterprise automation to Marketo Engage customers. With Workato being plugged into Marketo…

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Demandbase Grows, Adds New Capabilities to ABM Platform

TLDR: Demandbase released a new Account-Based Marketing (ABM) solutions on its platform. These solutions give marketers access to the data…

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Folloze Provides Account-Based Experiences Using an AI-Personalization Platform

TLDR: Folloze launched a new AI-enhanced personalization platform that greatly improves Account-Based Marketing (ABM) strategies. According to the CPO and…

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Vyakar Rebrands to LeadAngel

TLDR: Vyakar rebranded to LeadAngel to better reflect the nature of their values and services. LeadAngel’s lead routing software can…

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Madison Logic Powers Up ABM Solution, Integrates with LinkedIn’s Marketing Partner Program

TLDR: Madison Logic (ML) recently announced an integration with LinkedIn’s Marketing Partners program. The point is to enhance an Account-Based…

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Engagio’s Continued Growth, Recognized in Inc. 5000 List

TLDR: Engagio has recently been recognized as No. 27 on the Inc. 5000 fastest-growing private companies in California list. Companies…

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Alyce and Marketo Team Up to Promote Customer Engagement

TLDR: Alyce and Marketo Engage join forces in order to provide 1:1 gifting experience campaigns that are relevant and personal.…

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