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Demandbase Advertising Platform Improvements Provide a 50% Account Lift and 33% CTR Boost

TLDR: Demandbase Advertising customers witness an uptick in relevant metric results such as Lift and CTR. This is due to…

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6sense CMO Puts Out Next Generation Marketing and Sales Playbook

TLDR: The Chief Market Officer at 6sense, Latané Conant, authored and subsequently launched the second edition of her next-generation marketing…

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HubSpot Integrates With Crunchbase

TLDR: In an effort to track and build a pipeline, the prospecting platform, Crunchbase, has integrated with the customer relationship…

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Anteriad and TransUnion Work Together to Solve Audience Problems for B2B Marketers

TLDR: Anteriad and TransUnion collaborated to enable B2B marketers to reach more relevant audiences in a range of growth channels…

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6sense Scores Big in the G2 Fall 2022 Grid Reports

TLDR: 6sense earned over 100 awards in the G2 Fall 2022 Grid Reports. Its companies, Slintel and Saleswhale, were also…

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Bombora and Intentsify Team Up to Supply Intent Intelligence

TLDR: Bombora and Intentsify integrated. Bombora will feed its intent data to Intentsify’s platform. The result is multiple sources of…

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Demandbase Named Leader in G2 Fall 2022 Reports

TLDR: Account-Based Marketing (ABM) and Go-To-Market (GTM) leader Demandbase was recognized in 52 categories in the G2 Fall 2022 Grid…

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HubSpot Won Out Big in Gartner’s 2022 Magic Quadrant for B2B Marketing Automation

TLDR: HubSpot announced that it held rank in Gartner’s 2022 Magic Quadrant for B2B Marketing Automation Platforms for the second…

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Full Circle Insights Debuts Full Circle ABM

TLDR: Full Circle Insights has just released Full Circle ABM (Account-Based Marketing), which enables B2B marketers to do something that…

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ABM Success Series by Madison Logic Show How B2B Marketers Accelerate the Buyer’s Journey

TLDR: Madison Logic debuted its effort to showcase testimonials, customer-led webinars, and events that focus on how different businesses use…

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