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TechTarget Gives Priority Engine Platform A Tune-Up

TLDR: TechTarget updated its Priority Engine to improve upon sales’ productivity and increase their rate of success. This allows sales…

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6sense and Drift Band Together to Go After Valuable Targets

TLDR: 6sense and Drift are working together to identify anonymous website visitors in order to qualify them and send them…

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Engagio and Bombora Team Up to Tackle Using Engagement Data More Effectively

TLDR: Engagio and Bombora are joining forces to combine engagement data with intent data in order for marketers to carry…

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Forrester Provides 2020 Marketing & Sales Predictions

TLDR: Forrester released a new report titled, “Predictions 2020 B2B Marketing and Sales Report.” Demand Gen Report interviewed Caroline Robertson,…

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InsideView Releases Tool to Help Out with CRM Health and Database Management

TLDR: InsideView released a new data management solution that ensures data integrity. Coupled with Salesforce, this tool offers three main…

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ABM Stack Evaluator Assists Marketers in Choosing the Right Tech for Their ABM Strategies

TLDR: Demandbase released a new report that found many marketers believe their tech stacks are not up-to-par. But these are…

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Folloze Pursues Personalization Updates Throughout the Funnel After Securing $11 Million

TLDR: Account-based sales management platform, Folloze, has recently announced that they’ve gotten ahold of $11 million. That’s not even counting…

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xiQ to Team Up With Salesforce to Energize B2B Sales

TLDR: Salesforce has collaborated with xiQ, an ABM and Account-Based Sales (ABS) platform. xiQ powers up Salesforce by granting them…

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Introducing: Salesforce Email Productivity Updates

TLDR: Salesforce has freshly updated its email and Marketing Cloud offerings. The updates will allow marketers to raise their engagement…

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Adobe to Broaden Product Appeal to SMBs and SMEs

TLDR: Adobe is now offering its services to SMBs and SMEs. At the same time, Adobe also has a new…

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