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Engagio Powers Up Its Marketing Department with Megan Heuer as VP

TLDR: After spending 11 years in a research and advisory role at SiriusDecisions, Megan Heuer joins Engagio as VP of…

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Brainshark Buys-Out Rekener in Order to Build-Up Sales-Enablement Platform

TLDR: Brainshark picked up Rekener so that their sales-readiness platform will improve team productivity, which allows better connections to be…

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Gabe Rogol Brought to Demandbase as CEO

TLDR: Demandbase named Gabe Rogol as their new CEO. Former CEO, Chris Golec, will remain with Demandbase as its CSO.…

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Madison Logic Flips the ABM World Upside-Down with the Release of A New ML Platform

TLDR: Madison Logic (ML), the international ABM platform, released a new ML platform—the only one that has “Journey Acceleration.” Journey…

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MRP Enhances ABM Campaigns with Real-Time AI Functionality

TLDR: MRP Preytlyx is a global business ABM platform that identifies buyer needs throughout the funnel in order for an…

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TechTarget Gives Priority Engine Platform A Tune-Up

TLDR: TechTarget updated its Priority Engine to improve upon sales’ productivity and increase their rate of success. This allows sales…

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6sense and Drift Band Together to Go After Valuable Targets

TLDR: 6sense and Drift are working together to identify anonymous website visitors in order to qualify them and send them…

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Engagio and Bombora Team Up to Tackle Using Engagement Data More Effectively

TLDR: Engagio and Bombora are joining forces to combine engagement data with intent data in order for marketers to carry…

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Forrester Provides 2020 Marketing & Sales Predictions

TLDR: Forrester released a new report titled, “Predictions 2020 B2B Marketing and Sales Report.” Demand Gen Report interviewed Caroline Robertson,…

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InsideView Releases Tool to Help Out with CRM Health and Database Management

TLDR: InsideView released a new data management solution that ensures data integrity. Coupled with Salesforce, this tool offers three main…

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