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Terminus Earned A Leadership Designation In The 2022 Gartner Magic Quadrant For ABM

TLDR: Terminus landed a leadership position in the 2022 Gartner Magic Quadrant For Account-Based Marketing (ABM). According to the President…

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Demandbase Named Frontrunner in 2022 Gartner Magic Quadrant For ABM And Earns Top Placement In Gartner Critical Critical Capabilities for ABM Platforms

TLDR: Demandbase garnered high marks in the inaugural Gartner Magic Quadrant For ABM for 2022. They’re also the first vendor…

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CIENCE Names A New GM of Data Division—Data Warrior Brian Perks 

TLDR: CIENCE is a lead generation company. They recently named a new GM to head their data division. This is…

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Optimizely Unveils B2B Cloud Solutions For Commerce And Content 

TLDR: Optimizely came out with two new offerings in the form of integrations for the Content and Commerce Clouds of…

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Madison Logic Unleashes New Capabilities Specifically For International B2B Enterprise Marketers

TLDR: The latest iteration of Madison Logic’s (ML) Account-Based Marketing (ABM) platform—called ML Insights—includes a new dataset that encourages engagement…

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Madison Logic Earns A Leadership Position in Quadrant Knowledge Solutions’ SPARK Matrix for ABM

TLDR: Madison Logic has landed a top position in Quadrant Knowledge Solutions’ (QKS) SPARK Matrix for Account-Based Marketing (ABM). According…

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Announcing: Influ2 Designs Award-Winning ABM Campaign Using Person-Based Advertising With Buying Group Engagement Score

TLDR: Influ2, a “Person-Based Advertising” (PBA) platform, won an award for its approach in an ABM campaign. And the company…

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TechTarget Outfits Priority Engine With New Ways to Access Data

TLDR: TechTarget is providing easier access to data sources in an updated interface. Their Priority Engine enables customers to see…

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Account-Based Advertising Comes to Social Platforms and Search Engines

TLDR: Demandbase brings its account intelligence capabilities to social platforms and search engines, enabling B2B marketers to access audiences on…

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Terminus Debuts Account Targeting Integration Across Partnership Channels

TLDR: Terminus recently introduced an account targeting integration that works across partnership channels. It’s with Crossbeam, a revenue engine. The…

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