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Demandbase Teams Up With Microsoft to Bolster Upcoming B2B CDP

TLDR: Demandbase, along with their companies, InsideView and DemandMatrix, is joining together with Microsoft in a collaboration. The goal is…

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Demandbase Designated as Tech Leader In Matrix For ABM Platforms 2021

TLDR: Quadrant Knowledge Solutions (QKS) placed Demandbase as the technology leader in their analysis of the Account Based Marketing (ABM)…

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Forrester Unveils Guide Affecting B2B Marketing, Sales, And Product Leaders in 2022

TLDR: Forrester recently released their guide, “Planning Assumptions 2022.” It uncovered a series of insights helpful to B2B marketers as…

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Terminus Debuts New CDP After Acquiring Zylotech

TLDR: Terminus has recently bought out Zylotech—a Customer Data Platform (CDP)—to energize their “multi-channel Account-Based Marketing [ABM] capabilities.” The newly…

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Terminus Discovers the European Market is Hungry for ABM

TLDR: Terminus released a report—the first of its kind—revealing that European companies have an intense interest in Account-Based Marketing (ABM)…

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Demandbase Tops Seven G2 Categories

TLDR: Demandbase has achieved multiple top-tier rankings on G2. These rankings were in the following categories: Account Data Management, Account…

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RollWorks Tightened Up Their Data With Strategic Partnerships

TLDR: RollWorks has recently announced partnerships with G2, Kickfire, and Bombora. These moves will enable the account-based platform to be…

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For the Third Year In A Row, MRP Prelytix is Declared “Best Overall Account-Based Marketing Solution”

TLDR: MRP was recently named “Best Overall Account-Based Marketing Solution” by MarTech Breakthrough for the third consecutive year. The Corporate…

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Gartner Designates xiQ as the “Cool Vendor in Technology Marketing 2021”

TLDR: Gartner has recently awarded xiQ the distinction of being the “Cool Vendor in Technology Marketing 2021.” The CEO of…

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Madison Logic Awarded With 2021 Great Place to Work Certification

TLDR: Madison Logic has earned the distinction of a 2021 Great Place to Work Certification™. Great Place to Work® is…

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