TLDR:
DealSignal released a new Salesforce integration designed to prevent data decay. Specifically, it reverifies and enriches accounts, contacts, and leads, and does it in such a way as to be following the standards set in GDPR regulation. Ultimately, this integration is a viable alternative to Data.com. DealSignal also offers a no-cost audit of CRMs to identify any gaps.
Dealsignal recently announced a new integration with Salesforce—CRM Data Health™ module. Its main design is to prevent CRM decay. It essentially revitalizes leads by reverifying them and enriching the data and does it in a way that is compliant with Europe’s GDPR regulation.
DealSignal’s new integration with Salesforce combines the human element and AI with seamless accuracy. It offers a legitimate alternative for Data.com.
According to DealSignal founder and CEO, Rob Weedn, CRM decay has been a problem for a long time, corrupting everything it touches, ranging from poor ABM targeting to contacts that are no longer a concern to business objectives.
Weedn also added that it’s a constant challenge to keep CRM data up to date, and that was the main driver behind their new integration with Salesforce.
The CRM Data Health™ module helps to aid marketing and sales team alignment by:
- Doing away with CRM decay
- Reverifying and enriching Salesforce data at marketers’ discretion
- Preparing for ABM success
- Locking down and maintaining audience coverage
- Improving marketing and sales through increased CRM adoption
DealSignal makes working with CRM data in Salesforce easy. DealSignal also offers a no-cost audit as a way to get started with using this new integration. The audit itself identifies any gaps that exist in your current CRM.
From that point, marketers can update and enrich their CRM data across a variety of different attributes ranging from buyer intent to contact information. This can even be done automatically and it can be done on a schedule.
But this automatic refreshment and enrichment of data extends beyond CRM data. “Inbound leads, event lists, or other third-party lists” can be updated and enriched with data whenever the marketer wants to, either now or in the future on a calendar.
Original article from WMFJ.com on 28 August 2019.