TLDR:
Engagio has released some new tools on its ABM platform. Specifically, these are new sales activation tools that allow marketing and sales to work together better by providing account insights, as well as offering real-time data.
Engagio, a top provider in ABM automation, has released a new function on its platform. This new function comes in the form of Sales Activation tools. These tools are to supply revenue teams with appropriate and relevant data in real-time. The tools aren’t run-of-the-mill, either—they provide greater clarity in the insights supplied on both the opportunity and account-levels.
Half of all respondents from Engagio’s TOPO benchmark survey reported that collaboration with sales was important for any ABM program to be effective. Marketing and sales alignment isn’t always as easy as it sounds on paper. This is why Engagio developed these new Sales Activation tools.
A common pain point expressed by marketers far and wide when providing data to sales is that they have to input data manually across systems. Marketers, using these new tools can enter data and transmit them to sales in real-time, upping efficiency.
Speaking of real-time, Engagio Alert offers account-level notifications marketers can almost immediately take action on and react to high-value activity.
These new functionalities of the Engagio platform provide marketers with a path to success. For instance, Emily Ketchum, who works Global Marketing Operations at Fuze (a multinational messaging collaboration platform), tells Enggio that they’ve had real success with the ABM platform.
Further, Ketchum cites that once a functional relationship with sales was established, the information could stream freely between them. Marketing could know what sales was up to so they could share much needed and very helpful account intelligence with that team.
The new Sales Activation tools that Engagio rolled out allows marketers to work together with sales in order to share account insights. These insights are conveyed in real-time, and in some cases, proactively for greater efficiency. With marketing and sales now working together better than ever before, these teams can understand where their target accounts are coming from and translate their account activities into the pipeline.
Original article from MarTechSeries on 16 April 2019.
