TLDR:
After spending 11 years in a research and advisory role at SiriusDecisions, Megan Heuer joins Engagio as VP of Marketing. According to Heuer, it is her experience that account-based strategies are the best way to get business, and that’s what Engagio does best. When this opportunity opened up, “she couldn’t resist.” Her past experience includes being VP of Research at SiriusDecisions, and various consulting roles at Gartner, Satmetrix and the Peppers and Rogers Group, as well as being an independent marketing practitioner. The CEO of Engagio says that she’s just what they’ve been looking for.
Engagio is an engagement software company specializing in ABM that recently powered up their team by adding a new VP of marketing. The name of the new hire is Megan Heuer.
Heuer brings 11 years of experience to the game. This includes experience in a research and advisory role at SiriusDecisions, a B2B firm that empowers companies with knowledge, whether through training, research, or otherwise. SiriusDecisions, though, has been bought-out by Forrester recently.
More specifically, Heuer plans to delve deep into account-based strategies at Engagio, as she believes those are central to any plans involving business impact.
In Heuer’s own words, she says that she’s become a strong advocate for account-based strategies. “I’ve become an active champion for account-based business strategies because my time as an analyst and practitioner taught me there’s no better way for B2B companies to win, keep and grow the customers they want,”
And she’s no stranger to being a VP, either. In fact, in her 11 years at SiriusDecisions, she was the VP of Research. Before her time at SiriusDecisions, she consulted such businesses as Gartner, Satmetrix and the Peppers and Rogers Group. For a time, she was also an independent marketing practitioner.
According to the Co-Founder and CEO of Engagio, Jon Miller, she’s just what the engagement software firm and ABM platform have been looking for.
Miller continued, saying that because Engagio has set high standards for this job, they wanted someone who understood the mechanics of “marketing, strategy, and operations.”
Miller concluded his statement, asserting Heuer’s experience is more than enough for the job at hand. Her know-how will prove valuable to Engagio.
Original article from MarTech Series on 6 December 2019.
