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Folloze Presents: ABX Masterclass, an Account-Based Experience

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TLDR:

B2B Personalized Marketing Platform, Folloze, unveiled a one-of-a-kind program for sustaining the kind of returns that promote endgame business growth. This program focuses on the tech required in Account-Based Marketing (ABM), as well as the internal and external skills marketers need to master it. What’s more is that the program is reinforced with data from a Folloze study. This study noted that marketers are having trouble personalizing at the “account and vertical level.” The sessions in the program are updated regularly with fresh content to help with that. 

Folloze, a Personalized Marketing Platform for B2B, recently launched ABX (Account-Based Experience) Masterclass—a unique program for revenue teams seeking to deliver and/or foster business growth over the long term. 

The ABX Masterclass addresses the skill and delivery gap that often troubles ABM providers. Folloze knows this because it’s backed up by data from their “State of ABM” study:

“Specifically, 51% of respondents said they struggle to create personalized experiences at the account and vertical level, over 21% don’t create personalized experiences, and over 31% say they must personalize manually.”

In a statement, CEO, and Co-Founder of Folloze, Etai Beck, commented that businesses are just now starting to see the weaknesses in their systems brought on by public health conditions trending in the news. 

Beck concluded by saying that Folloze can help by putting everything it knows and practices into the program. That way, companies can produce more meaningful data from their target accounts.

New content is added to the ABX Masterclass program every week, and are offered in scheduled and on-demand formats, including: 

°  “Weekly ABX Masterclass Office Hours – Every Wednesday, at 10-11 a.m. PT/1 – 2 p.m. ET

Learn from guest speakers and discussions, as well as industry trends.

° “ABX Methodology Fundamentals—On-Demand

Get the foundation of knowledge required to successfully execute an ABM program, as well as generate content, handle the data and tech stacks, plot out the customer journey, getting marketing and sales departments in alignment, and so much more

° “Best Practice sessions from RingCentral, FireEye, Qlik, ServiceNow, and Cisco—On-Demand

Learn how to jump-start your ABX program with templates

° “Account-Based Experience Templates

Learn how to jump-start your ABX program with templates

° “ABX Consultation

Talk to Folloze ABX consultants for a free consultation

Original article from Businesswire on 28 July 2020. 

The ABM Journal

The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

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