G2 Names as Account-Based Advertising Leader in Fall 2020 Grid® Report



Self-sustaining demand gen. platform,, has recently been named as the leader in the Account-Based selling category in G2’s Fall 2020 Grid® Report. This signals a shift in the Account-Based Marketing (ABM) market—the companies in it are leaning heavily on demand tech more often. surpassed all competitors in all of G2’s account-based advertising reports.  Receiving high marks in customer satisfaction, “the company reported an impressive growth rate of 1869.18%.”’s VP of Marketing, Jason Widup, said that this is proof that the company is headed in the right direction. is a demand generation platform that happens to be autonomous and self-sustaining. They have earned a leadership position in all five of G2’s evaluations in their Fall 2020 Grid® Report. Given got this distinction, it’s an early indicator that ABM is starting to lean more on demand technologies.

G2’s Fall Reports’ top score is determined by “actual customer feedback and includes: estimated ROI, meets requirements, user adoption, and likelihood to recommend.”

Users of are very pleased with it, giving it a rating of 4/5 stars, with a decisive majority endorsing it’s direction and willingness to recommend it to a friend. 

G2 had an especially successful year in 2020. “The company reported an impressive growth rate of 1869.18% revenue growth over the past three years.”

According to’s VP of Marketing, Jason Widup, this news proves is going the right way, using its technology to begin changing the ABM market with demand tech. 

Widup commented further that is pleased to accept this news. The team is proud to contribute to changing marketing for the better. is an enormous help to marketers who use it, “as it sets the entire martech stack on autopilot by connecting existing tools and putting them to work. Experimental marketers from companies like Zoom, Drift, Pendo, Udacity, and Vonage have experienced as much as a 4.5X ROI in as little as 90 days using Metadata.”

G2’s reviews are based on customer satisfaction, rooted in “several factors buyers should consider including product attributes, vendor market presence, customer satisfaction, G2 Net Promoter Score® and the quality and age of reviews.”

Original article from MarTech Series on 11 October 2020. 

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The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

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