Launching: Demandbase’s Virtual ABM Tour



Demandbase just announced that it’s going on tour (the ABM Innovation Tour) to four stops virtually. These stops will provide industry know-how from B2B marketers who’ve made it big, as well as best practices. The events are scheduled to happen on June 24, July 8, July 22 and August 5. The purpose of these events is to give marketers the opportunity to learn trade secrets from the best and keep current on B2B marketing. The speaker list features Gabe Rogol of Demandbase, Nick Robertson and Adam Miller of SAP and Kate Levine of KPMG.

Demandbase is rolling out an announcement that they’re hitting the road—virtually, that is—it’s all part of Demandbase’s ABM (Account-Based Marketing) Innovation Tour. The purpose of the tour is to provide marketers with the opportunity to connect with each other while sharing best practices in an effort to stay current in B2B.

The events are penciled-in to take place on June 24, July 8, July 22 and August 5, 2020. And they feature speakers from companies such as: 

  • Demandbase, CEO, Gabe Rogol, and CMO, Peter Issacson
  • SAP, Director of Digital Marketing, Nick Robinson, and Strategic Programs Lead, Adam Miller
  • KPMG, Demand Activation Leader, Kate Levine

Issacson commented in a statement that even though things are a little hectic right now, that doesn’t mean that marketers are exempt from hitting their “pipeline quotas.” 

He continued, saying that that’s the whole controlling purpose of the ABM Innovation Tour—to bring marketers together to see what they can learn from one another. In other words, to see “what’s on the horizon of ABM innovation and strategy.”

Issacson further pushed his statement, pointing out that the Tour will provide marketers with the proper tools they need to succeed anywhere, regardless of the state of the economy anywhere on the planet. 

He concluded, adding that “This virtual experience will provide B2B marketers with access to valuable insights, the ability to connect with fellow marketers and gather inspiration from industry leaders so they can prepare for what’s next in B2B marketing.”

Original article from DemandGen Report on 18 May 2020. 

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The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

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