ABM TacticsTech

LinkedIn Releases eBook Advocating for Its Usage

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TLDR:

LinkedIn put out an eBook that argues why social media managers should spend time and advertise on their platform, specifically. 

LinkedIn has authored an eBook that contains stats relevant to their traffic and engagement numbers. Using the stats presented, LinkedIn attempted to convince social media managers why they should invest resources advertising on their platform.

LinkedIn highlighted the fact that 40% of their members log in regularly, while 60% tend to engage with user-generated content. In addition to other pertinent stats, they also spotlighted their member numbers, which is in the ballpark of 600 million.

The company reports that they are positive they have attracted the right kind of people to their platform. To bolster that claim, they pointed out many other stats relative to business leaders. In particular, LinkedIn disclosed that 61 million of their users are in positions of power—those would be senior level positions. Additionally, slightly less—40%—of users are in positions of authority, and are considered decision-makers. 

This information comes at a particularly good time since influencers and decision-makers are the targets within an account when companies use an ABM strategy.

According to LinkedIn, their keen ability to bring in professionals from all walks of life to meet, collaborate, and swap information is a distinguishing feature for the platform. It’s what sets it apart from other social media networks. 

To back up that claim, the company brought in more statistics, which reflect its ability to foster results that mean something to companies that choose to use it. In particular, they mentioned the fact that the lion’s share of people tend to rely on LinkedIn in order to make business decisions.

The eBook released by LinkedIn further details that half of their members will probably buy from a company if they engage them on their preferred social channels. 

This information is a boon to ABM professionals worldwide. As usage of social channels varies widely from person to person, ABM’s approach to engage prospects on their terms with relevant messaging only justifies its practice.

Lastly, as LinkedIn is the social media platform that’s trusted the most—according Business Insider’s Digital Trust report—LinkedIn made a convincing case for its usage. 

Original article from SearchEngine Journal on 08 February 2019. 

The ABM Journal

The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

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