TLDR:
LinkedIn devised a new homepage for Sales NV. Under this new homepage, sales teams can quickly point out new prospects through alerts. These alerts can be when an account gets funding, custom list sharing, or when a lead interacts with posts. Also included in the update are lead-to-account matching, more thorough integration with MS Dynamics 365, and a pumped-up messaging arrangement in Sales NV and InMail.
LinkedIn has this new homepage for Sales NV that’s supposed to help sales teams by design. Specifically, it does this by making the process simpler for salespeople to find prospects and follow up through alert notifications.
These alerts can be configured in a range of ways spanning from everything job-related (a lead’s title switch, job change, profile view) to account funding, leads’ engagement numbers, or custom list sharing.
The homepage for Sales NV also received a tune-up. It now offers sales reps options for next steps, which can accelerate a purchase. This implies that sales rep have a more granular level of control—a more detailed sum of management—over their alerts.
But LinkedIn’s shiny new Sales NV homepage is only the beginning of the updates to the platform. The update further brings with it a way to turn up the volume on InMail and Sales NV messaging workflows.
In addition, a whole new area of innovation has been brought to the degree of Sales NV’s integration with MS Dynamics 365. In particular, it will provide users with a chart that maps out the LinkedIn power players of a target account.
Taken together, this update forms a way to bolster the efficiency of sales professionals, who often have to make decisions based on time. By creating an alert system, this update was built with the intention of saving sales professionals’ their time.
Since users can customize the alert system to their liking, they can also make decisions on prioritization. All of this, again, goes back to the beginning—making the process of finding and following up with prospects simpler through alert notifications.
In a way, it bears a resemblance to Google Alerts, as an alert can be set up for precise keywords— sort of like Google Alerts for salespeople.
Original article from DemandGen Report on 22 May 2019.
