TLDR:
Madison Logic (ML), the international ABM platform, released a new ML platform—the only one that has “Journey Acceleration.” Journey Acceleration enables marketers to practice ABM more effectively. There are three main features of this platform marketers can take advantage of: First, account Identification and prioritization on an automated basis. Second, boosted capability to engage and measure accounts. And finally, enhanced optimization and measurement provisions. The CEO of Madison Logic says this platform bridges a gap between marketing and sales to speed up the customer journey through the funnel.
Madison Logic is a front-running ABM platform. It recently released a new platform that’s run by the ML Data cloud. It’s the only platform on the market with Journey Acceleration. This enables marketers to have a more efficient funnel and have a better way to utilize ABM.
By merging first- and third-party data, the platform accelerates customers “down the funnel with a suite of account-based engagement and measurement tools.”
According to the CEO of Madison Logic, Tom O’Regan, B2B marketers are typically siloed to-the-gills when they attempt to carry out an ABM strategy. This creates a gap—a gap that this platform addresses by increasing the collaboration between marketing and sales teams to speed up full-funnel customer journeys.
There are three core features of this platform. The first feature includes the ability to identify accounts and automate the prioritization of them.
Another feature of the new ML platform is an improved ability to engage and measure accounts. Specifically, one of the core competencies of this tool is to engage the buying committee to provide detailed metrics that cue sales of when to engage.
The last feature of the platform is improved optimization and measurement opportunities. In particular, it personalizes and scales multichannel messaging throughout the funnel based on “intent signals, account insights, and buyer characteristics.”
In addition, the ML platform makes content the best it can be so that accounts can pass through the funnel easier. The platform even “accelerates account velocity” by using website activity metrics with e-mail nurture tied to a customer’s CRM and automation platform. This will “convert the best accounts faster.”
Original article from PR Newswire on 3 December 2019.
