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Madison Logic Powers Up ABM Solution, Integrates with LinkedIn’s Marketing Partner Program

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TLDR:

Madison Logic (ML) recently announced an integration with LinkedIn’s Marketing Partners program. The point is to enhance an Account-Based Marketing (ABM) solution. Using LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can measure multiple channels on one platform to improve the performance of sales departments. Marketers can also now get the best engagement from the right sets of accounts on the ML platform.

ML is an ABM platform. They recently announced that they will be integrating with the LinkedIn Marketing Partners program in order to advance an ABM solution. 

More specifically, using “this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions.”

In a statement, the CEO of Madison Logic, Tom O’Regan, commented that measurement is a crucial aspect to the ABM marketer’s work. As such, they need access to the latest data insights to execute their ABM strategies. 

O’Regan continued, saying “ML and LinkedIn’s Marketing Analytics API, ML Platform now equips account-based marketers with the insights to better target, engage, and personalize their ABM campaigns across multiple channels – including LinkedIn – from one unified platform.”

What this all means, essentially, is that ABM-centric marketers will be able to take on the demands of an enhanced multi-channel ABM strategy. The strategy is ‘enhanced’ in the sense that it will “[prioritize] the best accounts for engagement, measurement, and personalization across content syndication, display advertising, and LinkedIn campaigns.”

This integration makes ML an ideal funnel management service. With the data provided by it, marketers can use the platform to determine the ideal accounts to target and engage with the most appropriate content.

The main takeaway for marketers to know about this integration is that when marketing and sales use it, they will be able to get the right information at the right time. This means the platform will feed “key account data to inform when sales should engage prospects with the most relative messaging.”

Ultimately, this will allow businesses to win business faster.

Original article from Martech Advisor on 4 March 2020. 

The ABM Journal

The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

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