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MRP Installs New SVP of Product

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TLDR:

MRP hires Pierre Custeau as SVP of Product. He will be orchestrating the strategy for MRP’s marketing initiatives and products. He’s excited to join the MRP team and make an impact. Custeau is an international marketing and sales veteran with over 20 years of experience. According to the CEO and Co-Founder of MRP, the team’s excited to welcome him as he pushes MRP’s vision forward. 

MRP is an Account-Based Marketing platform built specifically with enterprises in mind. They recently made a new hire in their product department. The new SVP of Product is Pierre Custeau, and he brings a wealth of experience to the position.

Some of the responsibilities facing MRP’s SVP of Product include the execution of “MRP’s global product strategy and initiatives, driving the company’s technology vision as the only enterprise-class predictive ABM platform.”

In a statement, Custeau has commented that MRP provides unrivaled quality and value to its clients. This is due to, in no small measure, MRP’s unique “ability to operationalize data, applying machine learning to optimize each interaction at scale.”

Custeau went further, asserting that he’s thrilled to join the team and make his mark. 

More specifically, in terms of the experience he brings to the job, he is an international sales guru who leads marketing teams. He’s been doing it for over 20 years. 

He was also the Head of Product at Oracle Eloqua, “where he was responsible for identifying the trends and market forces impacting modern marketers while driving innovation for B2B enterprise marketing products within the Oracle Marketing Cloud organization.”

More broadly, Custeau has a track record for collaborating with companies on a global scale, often working on sales and marketing plans between oceans—that is, between continents. “Custeau has held senior positions in consulting, sales, R&D, and product management for various software companies.” 

In a statement made by Kevin Cuningham, Co-Founder and CEO of MRP, he said that Pierre is well-versed in the MarTech landscape. He knows how to work within the system. 

Cunningham concluded his statement, saying that the team welcomes him with open arms and are thrilled at the prospect of what he can do—the value he can bring to MRP clients. 

Original article from MarTech Advisor on 31 January 2020. 

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The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

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