TLDR:
MRP Prelytix is an Account-Based Marketing (ABM) platform that uses fast-acting AI in the service of businesses. They recently authored a report that details Work-From-Home (WFH) trends in “Unified Communications (UCaaS) and video conferencing markets.” Of the key findings, the report concludes that:
WFH policies will evolve as more companies embrace WFH, potentially quadrupling in size in the US
“480% average lift in interest in video conferencing solutions from February to March 2020 across geographies and market segments”
WFH and “UCaaS solutions” have grown 135% from February 2020 to March 2020
MRP Prelytix is an AI-enhanced ABM solution that’s easily scalable in organizations, especially large businesses and institutions. They recently authored a report about WFH trends inspired by current events.
The report itself, called, “Working From Home, the COVID-19 Pandemic,” details trends in “Unified Communications (UCaaS) and video conferencing markets.” The term, “Unified Communications” means to leverage several avenues of communication to receive a message.
For example, imagine a client has a meeting with an organization. Since everybody who’s able is working from home, not everybody on the team will access the meeting using the same tech. Some may be using a notebook, others a laptop, and some may even be using a desktop.
The communication all comes together to unify in that specific moment (the meeting).
The key findings of the report include:
- In particular, WFM is more embraced in Europe than the US, specifically citing that WFH policies “perhaps [are] growing as much as 400% in the U.S. and doubling in Europe”
- A sizable interest developed from February 2020 to March 2020—a “480% average lift in interest in video conferencing solutions from February to March 2020 across geographies and market segments”
- UCaaS solutions have similarly developed in interest—a 135% uptick from February 2020 to March 2020.
According to the SVP of Product at MRP, Pierre Custeau, “It’s easy for marketers to draw on intent simply as a tactical method of identifying sales leads, rather than an integral part of the strategic prioritization and planning process.”
Custeau also said that this report is a shining example of how marketers can leverage external data, saying that it’s a method to get a handle on the factors impacting a given environment.
Original article from DemandGen Report on 5 May 2020.
