Slack has been acquired by Salesforce in a sizable deal. The CEO and Co-Founder of Slack, Stewart Butterfield, commented that he’s thrilled over this agreement and believes it has the potential to change how everybody works. Salesforce’s plan is to consolidate apps customers, employees, and partners use on a daily basis, using Slack as the interface. The deal epitomizes the goal of Account-Based Marketing (ABM), as, according to Butterfield, the deal’s goal is to promote organizational agility and alignment.
ABM just got a whole lot easier with a substantially-sized deal reached between the CRM solution, Salesforce, and communications platform, Slack. “On the eve of its first virtual Dreamforce event, Salesforce announced it has signed a definitive agreement to acquire the chat software developer Slack for $27.7 billion.”
The largest acquisition in Salesforce’s history is being touted as the “new way to work” in a digital landscape.
In fact, the CEO and Co-Founder of Slack, Stewart Butterfield, commented that he’s thrilled over this agreement and believes it has the potential to change how everybody works.
The idea is that Salesforce will provide a platform that consolidates the apps customers, employees, and partners use on a daily basis with Slack as the interface.
With the transaction scheduled to transpire at the end of Salesforce’s fiscal year in Q2 2022, Butterfield also said that Salesforce began changing how people work 20 years ago. That statement is as true then as it is today.
Butterfield closed his remarks, by saying, “The opportunity we see together is massive. As software plays a more and more critical role in the performance of every organization, we share a vision of reduced complexity, increased power and flexibility, and ultimately a greater degree of alignment and organizational agility. Personally, I believe this is the most strategic combination in the history of software, and I can’t wait to get going.”
As Butterfield said, Salesforce’s vision is to “ultimately [help produce] a greater degree of alignment and organizational agility.” Agility and organizational alignment is a big goal for ABM, and this deal helps achieve that goal.
Original article from DemandGen Report on 1 December 2020.