Tech

Study by Folloze Indicates Personalization and Growth Connection, Releases AI-Driven Personalization Platform

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TLDR:

Randy Brasche, CEO of Folloze, commented that many companies are trying to keep their heads above water when it comes to personalization at scale. This is why Folloze recently unveiled a new personalization platform that harnesses AI to do just that.  There are five main features of this platform, which are all designed to help marketers get a better handle on their data and campaign creation efforts. The CPO and Co-Founder at Folloze, David Brutman, said that through “real-time and contextual personalization, Folloze makes it easy for marketers to scale their account-based marketing programs and build personalized customer journeys that drive the right action.”

Folloze is a B2B platform with a focus on personalization. It recently released the results of a study that found 77% of B2B marketers feel that personalization is important for making the relationships that create better marketing experiences. 

According to Randy Brasche, CEO of Folloze, due to COVID-19 concerns, personalization at scale has become the name of the game as many companies undergo digital transformations. 

Fortunately, Folloze has launched an AI-enhanced personalization platform that allows marketers to achieve such levels of personalization. This is important because according to the study, 60% [of B2B sales and marketing professionals] don’t take advantage of either AI or machine learning in their personalization efforts. 

In a nutshell, there are five noteworthy features of the platform, which include:

  • The Content Intelligence Center enables marketers to push content at the right time with content relevant to users. 
  • The platform boasts first- and third-party Data Integration Services “including embedded firmographic, business context and intent, according to the announcement.”
  • Ability to quickly carry out “high-impact personalization campaigns at any scale” with Folloze’s Personalization Studio.
  • Marketing teams can make the job of the colleagues working in sales easier with Sales Activation—conducting “highly targeted and personalized campaigns… across every stage of the customer lifecycle.”
  • Providing sales with account engagement and topic of interest metrics with Account Engagement Analytics. This way, “timely insights [are provided] to sales and marketing teams and dynamically informs next steps for each unique customer journey.”

According to the CPO and Co-Founder of Folloze, “Folloze makes it easy for marketers to scale their account-based marketing programs and build personalized customer journeys that drive the right action.”

Original article from DemandGen Report on 26 March 2020. 

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