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TechTarget Gives Priority Engine Platform A Tune-Up

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TLDR:

TechTarget updated its Priority Engine to improve upon sales’ productivity and increase their rate of success. This allows sales teams to better handle the diverse needs of buying teams. Specifically, the Engine gives sales professionals actionable data based on intent. In addition, the update also provides these points of value: The ability to sync account views within Salesforce, the ability to target the right people at the right place (in-market accounts), improved ability to identify members of the buying team, and LinkedIn profile access links.

TechTarget is an intent data and services supplier. They recently overhauled their Priority Engine to include a few updates. These updates are set up to enable sales professionals to get a handle on the needs of the buying team. 

Specifically, these updates allow sales teams to act on intent data insights in a new and improved way by allowing them to see the accounts in their territory. 

TechTarget’s Priority Engine is a platform that gives marketers access to the most responsive accounts based on intent data. As well, the update also includes the following additions and improvements:

  • Ability to sync account views within Salesforce—this enables the flow of revenue to be less inhibited.
  • Ability to target the right people at the right place in-market accounts “to improve response and conversation rates through TechTarget’s Oceanos data cleanse and append and verification services.”
  • Improved ability to identify members of the buying team—TechTarget’s Confirmed Project data assists with this.
  • LinkedIn profile access links, which makes sales reps more productive by improving their efficiency.

In addition to providing a cornucopia of marketing and sales engagement services, TechTarget boasts an extensive variety of topics and related website network. 

In a statement, the SVP of Products, for TechTarget, Andrew Briney, said, “Priority Engine has long provided essential intelligence to help sales teams fuel pipeline and close more deals,” 

The SVP continued his statement, saying that “These new enhancements are the first in a series of releases specifically designed to make it even easier for sales pros to access better data and powerful insights to maximize opportunities with active accounts in their territory.”

Original article from DemandGen Report on 26 November 2019. 

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