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Terminus and Sigstr Team Up to Improve Their Account-Based Marketing

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TLDR:

Long-time ABM experts Terminus have come together with the platform Sigstr to further the possibilities their software brings. The new integrations will allow easier execution and measurements of ABM campaigns, specifically from a sales standpoint. 

ABM platform frontrunner, Terminus, recently made the announcement that it’s teaming up with the relationship marketing platform Sigstr to improve how they do ABM. Their goal is to better align sales and marketing teams to drive ABM success, a core tenant of ABM itself.

Sigstr plans to contribute toward Terminus’ efforts by ranking and measuring the relationships Terminus has. Through this, Sigstr intends to update Terminus’ sales teams and get them closer to the combined efforts of all involved. In so doing, Sigstr provides a method for sales to calculate their progress in terms of ABM.

Such a partnership comes naturally—the mission of both platforms is to get sales and marketing working at their best. Through the combined efforts of these platforms, users will be able to foster a brand-new level of engagement they have not experienced previously. These engagement figures will bolster users as they plod along their company growth cycle.

Among those growth cycles are improved opportunities for companies to pilot their revenue through their targeted accounts. Account engagement has long been a solid metric in the Terminus platform. Using Sigstr as a hub to extract data from, customers will now be able to understand just how well key decision makers in the pipeline are engaging. This is expected to improve efforts as far as strategic development is concerned.

Using complex data about the key relationships in an account, Sigstr can, in addition to getting sales and marketing to play with each other nicely, also help marketing strategy by improving segmentation processes. Taken together, that means better engagement numbers.

The partnership formed by Terminus and Sigstr only serves to boost not merely engagement levels. They also allow the sales team to see account relationship information at the same time. Armed with the necessary tools for marketing and sales teams to improve their ABM A-game at Terminus, they can now accelerate the velocity of their sales pipelines. 

Original article from Globe NewsWire on 10 January 2019.

The ABM Journal

The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

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