TLDR:
Terminus was the top account-based platform performing in a handful of categories, including Account-Based Reporting and Account-Based Execution. Terminus is consistently praised for its account-based capabilities when held against competitors.
ABM is taking the B2B marketing universe by storm—as if it hasn’t been already continuing its successful run as the premier B2B marketing methodology. Within the realm of ABM, though, there are platforms that can maximize its gains. Specifically, when it comes to the ABM platform of choice, the undisputed ruler is Terminus.
And with good reason.
After all, Terminus was ranked as king in a handful of account-based and non-account-based categories alike by G2Crowd in its Spring 2019 Review of Software Platforms. These areas range from Account-Based Reporting to Marketing Account Management, to Attribution.
Along with awards in the preceding segments, Terminus was also praised for a bevy of other functions, including website personalization, prioritized accounts, strategy mapping, and custom campaigns. Terminus has been hyper-focused on service—particularly with making account-based advertising and ABM a comprehensive and all-in-one platform.
The reason Terminus is so well-regarded is because it actually listens to its customers and relies on their feedback to provide stellar service. It comes as little surprise, though, since the very foundation of ABM is the focus on the customer.
Another factor that contributes to the continued and prolonged success story that is Terminus is that they invest in their team. Specifically, Terminus develops the software and the team that maintains it, at the same time. This ensures that everybody and everything is on the same page and grows together.
The ABM platform even uses its own software when it runs ABM campaigns. It means that investing in the people that maintain Terminus is a wise choice. Terminus is always investing in educating its staff on new ways to usher in a new era of ABM. Terminus calls this era “ABM 2.0.”
Taken together with customer feedback and the awards garnered from G2Crowd, Terminus is poised to continue its momentum.
Of course, Terminus’ reputation for being the ruler of ABM isn’t a solo effort. It’s a combination of internal and external forces that power the support of this platform.
Original article from Terminus on 16 April 2019.
