ABM Tactics
Introducing: Terminus Global Ad Targeting, Chat Playbooks, Live View, and More
TLDR: Terminus recently released new capabilities that enable users of the Account-Based Marketing (ABM) platform…
News
Demandbase Grows Revenue After A Successful 2020
TLDR: Demandbase has had a prosperous 2020, and the Account-Based Marketing (ABM) platform has plans…
Tech
Terminus Integrates With Outreach to Promote Sales in ABM
TLDR: Terminus has integrated with Outreach. The benefits of this arrangement include tighter collaboration between…
Tech
TrustRadius Provides New Tool for Marketers to Identify Downstream Intent Data
TLDR: TrustRadius is providing B2B marketers with the tools they need to identify purchase intent…
ABM Strategy
LinkedIn Pulls Back the Veil On Necessary Structures Needed for Account-Based Marketing
TLDR: LinkedIn is making tools available for marketers to practice Account-Based Marketing (ABM) successfully. More…
ABM Strategy
2021’s Predictions for ABM and B2B Data
TLDR: Jon Miller, the Chief Product Officer at Demandbase, sat down with MarTech Series and…
News
HG Insights Receives Investment From Riverwood Capital Partners
TLDR: HG Insights received a funding boost—an investment—from Riverwood Capital Partners. HG Insights aggregates data…
News
Global B2B Experts Award xiQ Best B2B Content of 2020
TLDR: xiQ recently won an award for Best B2B Content of 2020. More specifically, the…
ABM Strategy
“State of B2B Marketing: 2021” Report Unveiled by Fortella
TLDR: Fortella released a survey-based report called the “State of B2B Marketing: 2021.” Borrowing largely…
News
Alyce Crushes New G2 Winter 2021 Report in Account-Based Execution Software and Leads in 21 Categories
TLDR: Alyce maintained their market leader position in 21 categories in G2’s Winter 2021 Grid…
