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Alyce Crushes New G2 Winter 2021 Report in Account-Based Execution Software and Leads in 21 Categories

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TLDR:

Alyce maintained their market leader position in 21 categories in G2’s Winter 2021 Grid Report, including for Account-Based Execution Software (ABES). Of note, this is the first time G2 separated Enterprise from the mid-market category, and Alyce seems to have dominated it. G2’s recent recognition comes on the heels of a spectacular year for Alyce, which goes out of their way to get the job done. To that, it receives bunches of positive G2 reviews.

Alyce is a B2B Personal Experience (PX) platform that distributes gifts at scale. Alyce maintained their market leader position in 21 categories in the G2 Winter 2021 Grid Report, including for Account-Based Execution Software (ABES). Of note, this is the first time G2 separated Enterprise from the mid-market category, and Alyce seems to have dominated it.

Chief Research Officer at G2, Michael Fauscette, commented on the criteria G2 uses to make the determination about market leaders:

“Rankings on G2 reports are based on data provided to us by real users of the products and help technology buyers find the best software products based on the real-world voice of the user.”

Additionally, G2 leaders are also determined by customer satisfaction and reviews, as well as market presence. An example of such a review—in this case, for Alyce—is below:

“Alyce made it easy to transition to online customer giving.
Not having to confirm the correct physical address has been a game changer. Being able to set up campaigns for our reps and let them do their thing without needing anything from me has been a huge time saver for both marketing and sales.”

~Ashley Purtzer, Senior Marketing Programs Manager at LogMeIn 

G2’s recognition only serves to add to what has been an extremely successful year for Alyce, including praise and awards from:

°  LinkedIn Top Startups Award

°  BostInno’s Inno Blazers award

°  Forbes’s Top 100 Best Startups for 2020

°  Best Company Culture 2020 by Comparably.com

°  Best Place to Work by Boston Business Journal

According to Greg Segall, the Founder and CEO of Alyce, the team is just happy they could help customers:

“Helping [customers] effectively transform their marketing and sales approach during the pandemic, as they put personal relationship building at the center of their strategic initiatives, has been foundational to our approach and the cornerstone of our growth. This end of year award driven by customer feedback means everything. We’re immensely honored to be recognized by G2 with our top leadership position.”

Original article from Yahoo! Finance on 16 December 2020. 

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The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

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