The ABM Journal
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Post Company News to LinkedIn in Moderation Once or Twice a Week
TLDR: In the podcast, “Exit Five,” its host, Dave Gerhardt, former CMO and current entrepreneur, spoke about building an audience…
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Run an ABM Pilot Program with a Sales Partner
TLDR: In the show, “Account-Based Beverages,” its host, Jim Gilkey, a Senior Account Executive at Terminus, interviewed the Senior Director…
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Keep Creative Informed; Have Brand Ideals Written Down For Future Reference to Help Rebranding Efforts
TLDR: In the podcast, “Sunny Side Up,” its host, Asher Matthew, an Account Director at Demandbase, interviewed the CMO at…
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6sense Debuts Revenue AI—A Tool For Vendors
TLDR: 6sense has launched a new tool for sellers called Revenue AI. It determines the in-market accounts that matter. It…
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Intentsify Brings On New CRO to Strengthen Customer Growth and Global Footprint
TLDR: Intentsify brought on a new CRO—Ajay Subherwal—with 20+ years of experience leading sales efforts and supporting growth and revenue…
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Roche Replaces Head of Global Product Strategy With Internally-Sourced Talent
TLDR: Roche has appointed Teresa Graham—a former product strategy executive—to lead its pharmaceuticals arm after the previous occupant of the…
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RollWorks Introduces Free In-Market Account Finder
TLDR: As an ABM platform, RollWorks announced it’s offering an in-market account finder free of charge that can identify sales-ready…
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Marketers Need Conviction to Use a Five-Step Framework to Create Marketing Categories
TLDR: In the podcast, “Exit Five,” its host, Dave Gerhardt, former CMO and current entrepreneur, interviewed Chris Walker, CEO of…
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Madison Logic: Top-Tier Workplace in the USA
TLDR: Madison Logic is an ABM platform that functions on a global basis. It recently earned the 2023 Top Workplace…
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Freshly-Minted Biogen CEO Aims to Shake Up Company After A Tough Time For Company
TLDR: Christopher Viehbacher—the new CEO at Biogen—has plans to develop a greater ‘“return-on-investment type of culture’ at the company. This…
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