The ABM Journal

The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

The ABM Journal
41

Introducing: Terminus Global Ad Targeting, Chat Playbooks, Live View, and More

TLDR: Terminus recently released new capabilities that enable users of the Account-Based Marketing (ABM) platform to get the most from…
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The ABM Journal
48

Demandbase Grows Revenue After A Successful 2020

TLDR: Demandbase has had a prosperous 2020, and the Account-Based Marketing (ABM) platform has plans to continue that streak. This…
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The ABM Journal
41

Terminus Integrates With Outreach to Promote Sales in ABM

TLDR: Terminus has integrated with Outreach. The benefits of this arrangement include tighter collaboration between marketing teams using the same…
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The ABM Journal
41

TrustRadius Provides New Tool for Marketers to Identify Downstream Intent Data

TLDR: TrustRadius is providing B2B marketers with the tools they need to identify purchase intent signals. They do this through…
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The ABM Journal
47

LinkedIn Pulls Back the Veil On Necessary Structures Needed for Account-Based Marketing

TLDR: LinkedIn is making tools available for marketers to practice Account-Based Marketing (ABM) successfully. More specifically, the digital platform “created…
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The ABM Journal
52

2021’s Predictions for ABM and B2B Data

TLDR: Jon Miller, the Chief Product Officer at Demandbase, sat down with MarTech Series and delivered his set of predictions…
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The ABM Journal
42

HG Insights Receives Investment From Riverwood Capital Partners

TLDR: HG Insights received a funding boost—an investment—from Riverwood Capital Partners. HG Insights aggregates data from 14,000+ products in as…
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The ABM Journal
46

Global B2B Experts Award xiQ Best B2B Content of 2020

TLDR: xiQ recently won an award for Best B2B Content of 2020. More specifically, the recognition was for an infographic…
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The ABM Journal
54

“State of B2B Marketing: 2021” Report Unveiled by Fortella

TLDR: Fortella released a survey-based report called the “State of B2B Marketing: 2021.” Borrowing largely from the knowledge of Director-level…
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The ABM Journal
42

Alyce Crushes New G2 Winter 2021 Report in Account-Based Execution Software and Leads in 21 Categories

TLDR: Alyce maintained their market leader position in 21 categories in G2’s Winter 2021 Grid Report, including for Account-Based Execution…
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