The ABM Journal

The ABM Journal was created because we got tired of sifting through all the noise about ABM and wanted to gather only the very best and useful Account-Based Marketing information in one place. In addition to our own research and insight, we aggregate executive level summaries, insights and takeaways—along with some of the top ebooks and other resources available.

The ABM Journal
69

Act-On Unveils In-Platform SMS Channel

TLDR: Act-On Software recently released an in-platform SMS channel to help marketers automate SMS campaigns. The channel will enable its…
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The ABM Journal
50

Analyst Firm Names Demandbase Top ABM Market Vendor in Vendor Matrix™

TLDR: Demandbase recently won an award for “global market leader on the Vendor Selection Matrix™ for Account-Based Marketing [ABM].” The awarding…
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The ABM Journal
43

Folloze, 6sense Team Up to Provide Digital Buyer’s Journeys

TLDR: 6sense and Folloze have joined forces to engage buyers and deliver value. According to the CTO and Co-Founder of…
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The ABM Journal
46

Madison Logic Now Offers Journey Acceleration On ABM Platform

TLDR: Madison Logic (ML) added a new feature to their Account-Based Marketing (ABM) platform lately. The goal is to have…
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The ABM Journal
50

The 2021 State of ABM: Combining Demand Gen. with ABM While Personalizing and Enhancing Engagement

TLDR: Demand Gen. Report released some news about the Account-Based Marketing (ABM) industry in Demand Gen Report’s 2020 ABM Benchmark…
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The ABM Journal
52

Demandbase Declares ABX As ABM’s Next Goal

TLDR: Demandbase has let it be known far and wide: Account-Based Experience (ABX) is the future of Account-Based Marketing (ABM).…
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The ABM Journal
45

Demandbase Names Heather Zynczak to Board of Directors

TLDR: Demandbase has granted Heather Zynczak a position on its board of directors. Zynczak brings 25+ years of experience in…
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The ABM Journal
49

Sitecore Strengthens Potential With Acquisitions

TLDR: The digital experience provider, Sitecore, has bought out Boxever Ltd, an AI-powered digital optimization platform, and B2B & B2C…
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The ABM Journal
56

Terminus’s Value Jumps From $96M to Nearly $400M After Securing $90M in Series C Funding

TLDR: Terminus has announced a round of funding to the tune of $90M. This is a big jump in the…
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The ABM Journal
54

Jabmo Debuts Measurement Toolset For ABM Platform

TLDR: Jabmo released a new measurement toolset for its Account-Based Marketing (ABM) platform recently. This capability will allow “B2B marketers…
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