TLDR:
The number of direct customers subscribing to Bombora have almost doubled; Bombora also announced that they set a new bar in revenue quarters. This is proof positive that how Bombora’s approach can lead to growth in B2B marketing and sales. The company uses a “partner-first” approach with such organizations as 6sense, Terminus, Triblio, and more. In the face of new user interface upgrades, Bombora also added to their product management leadership. According to the Co-Founder and Bombora CEO, the current attitude in marketing isn’t effective—that’s why Bombora innovated with a new approach that works.
Bombora is No. 1 when it comes to providing businesses with B2B intent data. They announced recently that they shattered company records in terms of revenue quarter performance. As such, they’ve all but doubled the amount of direct customers they have.
The company believes that this is a result of their attitude. Eric Matlick, the Co-Founder and CEO of Bombora, remarked that the way many organizations approach business growth is counterproductive. More companies need to partner with “like-minded” businesses to not just grow, but to make a difference in the industry.
When it comes to partnerships, Bombora has made many in 2020, including with Terminus, 6sense, and Triblio. This brings “its total number of integrations to more than 80 while making its data-as-a-service product easily accessible to marketers and sales teams by working with the platforms and tools that these organizations use every day.”
This is not all.
In fact, Bombora has added “a new user interface that helps customers enable, control, and authenticate partnerships directly from their Bombora accounts, as well as automatically generate topic suggestions.”
Complimenting that, the company has also decided to expand their team by adding Jonathon Schuster, as their new VP of Product Management. He has experience in business growth, specifically, with experience as the “Head of Growth Product Management for Liveramp and, prior to that, held senior roles at DialogTech and Logicube.”
Original article from EINPresswire on 21 September 2020.
