TLDR: Madison Logic (ML) added a new feature to their Account-Based Marketing (ABM) platform lately. The goal is to have…
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TLDR: LinkedIn is making tools available for marketers to practice Account-Based Marketing (ABM) successfully. More specifically, the digital platform “created…
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TLDR: Jon Miller, the Chief Product Officer at Demandbase, sat down with MarTech Series and delivered his set of predictions…
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TLDR: Fortella released a survey-based report called the “State of B2B Marketing: 2021.” Borrowing largely from the knowledge of Director-level…
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TLDR: Justin Keller, the VP of Marketing at Terminus, authored the 2020 State of Account-Based Marketing (ABM) report. In it,…
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TLDR: Marketers are investing more and more into account-based strategies in a search for personalization despite these stressful times. That’s…
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TLDR: Certain public health events are forcing innovation in the B2B sphere, causing firms to find alternatives to the typical…
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TLDR: B2B Personalized Marketing Platform, Folloze, unveiled a one-of-a-kind program for sustaining the kind of returns that promote endgame business…
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TLDR: Demandbase recently released findings from its Account-Based Marketing (ABM) Market Research study. The point of the study in the…
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TLDR: A surprising finding of a study conducted by Demand Gen. Report of 212 B2B professionals found that many businesses…
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