ABM Strategy

Intentsify Brings On New CRO to Strengthen Customer Growth and Global Footprint

TLDR: Intentsify brought on a new CRO—Ajay Subherwal—with 20+ years of experience leading sales efforts and supporting growth and revenue…

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Roche Replaces Head of Global Product Strategy With Internally-Sourced Talent

TLDR: Roche has appointed Teresa Graham—a former product strategy executive—to lead its pharmaceuticals arm after the previous occupant of the…

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RollWorks Introduces Free In-Market Account Finder

TLDR:  As an ABM platform, RollWorks announced it’s offering an in-market account finder free of charge that can identify sales-ready…

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Conversica’s New Partner Program Expands Growth Workforce™

TLDR: Conversica announced in mid-January 2023 that the company announced a new partner program to promote the growth of its…

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G2 Winter Grid Report: RollsWorks Named Buyer Intent and Advertising Leader

TLDR: Account-Based Marketing (ABM) platform, RollWorks, recently announced that it was recognized 15 times as a Leader across multiple categories. This…

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NextRoll Advances Roli Saxena to CEO

TLDR:  The martech company known as NextRoll announced that effective immediately, Roli Saxena will be the company’s next CEO. Saxena…

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Integrate Unveils New Capabilities Designed to Boost Account Insights

TLDR: Integrate released new capabilities for its Precision Demand Marketing (PDM) platform that ultimately seek out buyers when they’re ready…

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Clearbit Revs Up Pipeline Discovery and Capture With G2 Intent Integration

TLDR: The leader in B2B data activation platforms for marketing intelligence, Clearbit, announced that it added support for G2’s Buyer…

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Report: Marketers’ Self-Worth to Organizations Explodes

TLDR: According to Salesforce’s State of Marketing report, virtually every nine out of ten marketers believe the worth of their…

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Momentum ITSMA Acquires OneGTM for Go-To-Market Expertise

TLDR: Momentum ITSMA acquired OneGTM, a Go-To-Market consultancy, in a buyout. The acquisition will enable B2B marketers to carry out…

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