TLDR: Salesforce’s “State of Marketing” report unveiled the fact marketers are making the most out of their budget with more…
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TLDR: Campaign Stars, Folloze, and Terminus—all B2B marketing platforms—conducted research that revealed why many B2B marketers have trouble with Account-Based…
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TLDR: MRP Prelytix is an Account-Based Marketing (ABM) platform that uses fast-acting AI in the service of businesses. They recently…
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TLDR: Dun & Bradstreet (D&B) authored a new report that studied how B2B organizations invest in the quality of their…
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TLDR: Forrester teamed up with Terminus to produce a new study on Account-Based Marketing (ABM) that demonstrates the ROI of…
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TLDR: Demandbase held a virtual Account-Based Marketing (ABM) summit this year. Before the summit’s keynote, Demandbase’s CEO, Gabe Rogol, was…
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TLDR: Dun and Bradstreet (D&B) has recently announced that they are able to provide third-party intent-based data in addition to…
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TLDR: The CMO of 6sense is critical of ABM, saying it’s really just another term for good marketing. Further, because…
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TLDR: Triblio announced a new product called “Triblio Smart Pages.” One of these Smart Pages is a personalized webpage for…
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TLDR: Watson wanted to make a bigger impact with their clients by personalizing content. They realized they could achieve the…
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