ABM Strategy

Marketers Use More Efficient Channels Resulting From Current Events

TLDR: Salesforce’s “State of Marketing” report unveiled the fact marketers are making the most out of their budget with more…

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RESEARCH: If ABM is a Priority for Marketers, Why Do They Struggle With It?

TLDR: Campaign Stars, Folloze, and Terminus—all B2B marketing platforms—conducted research that revealed why many B2B marketers have trouble with Account-Based…

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MRP Prelytix Releases New Remote Work Trends Report

TLDR: MRP Prelytix is an Account-Based Marketing (ABM) platform that uses fast-acting AI in the service of businesses. They recently…

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73% of B2B Organizations Value Quality Data

TLDR: Dun & Bradstreet (D&B) authored a new report that studied how B2B organizations invest in the quality of their…

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ROI Impact of ABM Programs Spotlighted in New Forrester Study

TLDR: Forrester teamed up with Terminus to produce a new study on Account-Based Marketing (ABM) that demonstrates the ROI of…

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A New Direction for ABM Market: An Outline of Demandbase’s Virtual Summit

TLDR: Demandbase held a virtual Account-Based Marketing (ABM) summit this year. Before the summit’s keynote, Demandbase’s CEO, Gabe Rogol, was…

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Dun & Bradstreet Releases Intent-Based Services, Improves Marketing Teams’ ROI

TLDR: Dun and Bradstreet (D&B) has recently announced that they are able to provide third-party intent-based data in addition to…

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V2MOM: 6sense’s Approach to Marketing

TLDR: The CMO of 6sense is critical of ABM, saying it’s really just another term for good marketing. Further, because…

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Introducing Smart Pages For Triblio: Make 1:1 Experiences Scalable

TLDR: Triblio announced a new product called “Triblio Smart Pages.” One of these Smart Pages is a personalized webpage for…

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Watson IoT Using G2 to Fuel ABM Strategy

TLDR: Watson wanted to make a bigger impact with their clients by personalizing content. They realized they could achieve the…

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