ABM Strategy

Intercom Unveils Two Features To Redesign and Revamp Internet Traction

TLDR: Intercom recently announced the launch of two features—Surveys and Switch—that ultimately provide improved customer service. The CEO of Intercom commented…

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Forrester Names 6sense As An ABM Leader in Report

TLDR: Forrester recently named 6sense, a top revenue-generating platform for B2B organizations, a leader in Account-Based Marketing (ABM) platforms. 6sense…

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Improve ABM Maturity With A Certification From Terminus

TLDR: Terminus has debuted a free certification in Account-Based Marketing (ABM) called the Account-Based Strategy Certification (ABSC). It helps marketers…

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RollWorks and G2 Join Together To Help Customers Pick Out The Right Set of Accounts 

TLDR: RollWorks and G2 have teamed up recently to boost RollWorks’s offerings in the form of an integration. Rollworks made the…

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ZoomInfo Debuts MarketingOS—A New ABM Platform

TLDR: ZoomInfo has deployed a new Account-Based Marketing (ABM) platform called MarketingOS. It is an all-in-one platform that pairs the…

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Madison Logic Named Challenger in Gartner’s Magic Quadrant for ABM 2022

TLDR: Gartner awarded Madison Logic (ML) the designation of being a Challenger in the complimentary report for the Gartner Magic…

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Demandbase Named Frontrunner in 2022 Gartner Magic Quadrant For ABM And Earns Top Placement In Gartner Critical Critical Capabilities for ABM Platforms

TLDR: Demandbase garnered high marks in the inaugural Gartner Magic Quadrant For ABM for 2022. They’re also the first vendor…

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Madison Logic Unleashes New Capabilities Specifically For International B2B Enterprise Marketers

TLDR: The latest iteration of Madison Logic’s (ML) Account-Based Marketing (ABM) platform—called ML Insights—includes a new dataset that encourages engagement…

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Account-Based Advertising Comes to Social Platforms and Search Engines

TLDR: Demandbase brings its account intelligence capabilities to social platforms and search engines, enabling B2B marketers to access audiences on…

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Terminus Debuts Account Targeting Integration Across Partnership Channels

TLDR: Terminus recently introduced an account targeting integration that works across partnership channels. It’s with Crossbeam, a revenue engine. The…

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