TLDR: PathFactory reaches deal with 6sense in order to “give marketers complete visibility into the quality of account engagement,” as…
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TLDR: Engagio joined the LinkedIn marketing partner program. Engagio Orchestrate customers have newfound opportunities “to automate the targeting of specific…
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TLDR: Certain Inc. joins forces with Meetingselect to provide more strategic event management opportunities to customers after promoting James Huddleston…
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TLDR: The CMO of 6sense is critical of ABM, saying it’s really just another term for good marketing. Further, because…
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TLDR: Oracle CX updated its customer experience cloud. Broadly speaking, the update enhances Oracle CX’s marketing and sales capabilities. The…
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TLDR: 6sense has updated its offerings. The update features enhancement of its dynamic creative suite. The update works by taking…
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TLDR: Demandbase released a new report that found many marketers believe their tech stacks are not up-to-par. But these are…
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TLDR: Adobe is now offering its services to SMBs and SMEs. At the same time, Adobe also has a new…
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TLDR: BPA Worldwide (BPAWW) has announced that it’s offering a ready-to-go solution for ABM as part of a broader initiative…
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TLDR: Bombora is offering the same services it provides to larger organizations to smaller ones at an affordable price. Bombora…
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