ABM Tactics

Account Insights From RollWorks Reveals When Accounts Are In-Market

TLDR: Account-Based Marketing (ABM) platform, RollWorks, debuted the beta version of Account Insights—a feature of RollWorks that helps marketers with…

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6sense Provides AI-Guided Engagement 

TLDR: 6sense gave its customers new product updates at an annual customer conference. These enhancements cover issues B2B marketers face…

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Anteriad and TransUnion Work Together to Solve Audience Problems for B2B Marketers

TLDR: Anteriad and TransUnion collaborated to enable B2B marketers to reach more relevant audiences in a range of growth channels…

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6sense Scores Big in the G2 Fall 2022 Grid Reports

TLDR: 6sense earned over 100 awards in the G2 Fall 2022 Grid Reports. Its companies, Slintel and Saleswhale, were also…

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Bombora and Intentsify Team Up to Supply Intent Intelligence

TLDR: Bombora and Intentsify integrated. Bombora will feed its intent data to Intentsify’s platform. The result is multiple sources of…

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Full Circle Insights Debuts Full Circle ABM

TLDR: Full Circle Insights has just released Full Circle ABM (Account-Based Marketing), which enables B2B marketers to do something that…

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Bombora Supports Pipeline Expansion With Qualified Signals 

TLDR: Qualified integrated with Salesforce to create a new breed of intent data known as Qualified Signals, which helps B2B…

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Intent Data is Supercharged With G2 and ZoomInfo Intent Data Integrations

TLDR: G2 and ZoomInfo recently combined their intent data offerings to provide better targeting, engagement capabilities, and conversion opportunities. For G2,…

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Easy ABM Play Creation With the RollWorks Play Generator

TLDR: RollWorks just made a free Account-Based Marketing (ABM) Play Generator for B2B marketers. Professionals answer five questions that enable…

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RollWorks Builds On Segmentation With LinkedIn Audience Syncing

TLDR: Recently, RollWorks announced a new audience integration with LinkedIn; it’s called LinkedIn Audience Syncing for LinkedIn. And basically, it…

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