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Global B2B Experts Award xiQ Best B2B Content of 2020

TLDR: xiQ recently won an award for Best B2B Content of 2020. More specifically, the recognition was for an infographic…

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“State of B2B Marketing: 2021” Report Unveiled by Fortella

TLDR: Fortella released a survey-based report called the “State of B2B Marketing: 2021.” Borrowing largely from the knowledge of Director-level…

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Alyce Crushes New G2 Winter 2021 Report in Account-Based Execution Software and Leads in 21 Categories

TLDR: Alyce maintained their market leader position in 21 categories in G2’s Winter 2021 Grid Report, including for Account-Based Execution…

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Vast Majority of Customer Service Teams Push Operations to Keep Up With Demand

TLDR: Salesforce’s State of Service report indicated that the accelerated digitization onset by issues in public health and relatively recent…

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Salesforce Acquires Slack in Substantial Deal

TLDR: Slack has been acquired by Salesforce in a sizable deal. The CEO and Co-Founder of Slack, Stewart Butterfield, commented…

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Terminus Buys-Out Four Companies in Three Years

TLDR: Terminus has acquired the predictive data company, GrowFlare. GrowFlare specializes in taking advantage of AI, together with psychographics, to…

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Demandbase Launches New ABM Platform After Acquiring Engagio

TLDR: Summary of summary: Demandbase has released a new Account-Based Marketing (ABM) platform called Demandbase One. The solution combines everything…

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Introducing: B2B Connected TV and Audio Solutions by AdDaptive Intelligence

TLDR: AdDaptive Intelligence has recently unveiled B2B Connected TV (CTV) and audio solutions. These new offerings get prospects through the…

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Presenting: the 2020 State of Account-Based Marketing

TLDR: Justin Keller, the VP of Marketing at Terminus, authored the 2020 State of Account-Based Marketing (ABM) report. In it,…

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Demandbase Shatters Records While Businesses Are Sticking to ABM

TLDR: Demandbase set records in terms of growth in Q3 2020. The company is also ahead on profitability by half…

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