Tech

Terminus Integrates With Outreach to Promote Sales in ABM

TLDR: Terminus has integrated with Outreach. The benefits of this arrangement include tighter collaboration between marketing teams using the same…

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TrustRadius Provides New Tool for Marketers to Identify Downstream Intent Data

TLDR: TrustRadius is providing B2B marketers with the tools they need to identify purchase intent signals. They do this through…

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Demandbase Launches New ABM Platform After Acquiring Engagio

TLDR: Summary of summary: Demandbase has released a new Account-Based Marketing (ABM) platform called Demandbase One. The solution combines everything…

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Introducing: B2B Connected TV and Audio Solutions by AdDaptive Intelligence

TLDR: AdDaptive Intelligence has recently unveiled B2B Connected TV (CTV) and audio solutions. These new offerings get prospects through the…

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PFL Releases Address Capture Tool, Automates Marketing to Remote Prospects

TLDR: PFL is a provider of marketing automation and solutions. They recently announced they’re adding a new tool to make…

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Enlift Outreach Efforts Perfected With Bombora Integration

TLDR: Enlift integrated with Bombora recently. The business will use this integration to perfect the outreach efforts they provide. The…

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Introducing: True Influence ABM Marketing Cloud for Digital Marketing

TLDR: True Influence launched a cloud for Account-Based Marketing (ABM) recently. Its purpose? To generate account-based demand on all channels. …

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Introducing: Terminus Engagement Hub for Full-Funnel ABM

TLDR: Terminus recently announced a new offering for its customers called the Engagement Hub. The purpose of the Engagement Hub…

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Dun & Bradstreet Innovates with New ABM Platform

TLDR: Dun & Bradstreet (D&B) launched a new Account-Based Marketing (ABM) platform, which is a new and improved version. It…

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Launching: Demandbase’s Virtual ABM Tour

TLDR: Demandbase just announced that it’s going on tour (the ABM Innovation Tour) to four stops virtually. These stops will…

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