TLDR:
Demandbase has granted Heather Zynczak a position on its board of directors. Zynczak brings 25+ years of experience in CMO, executive and consulting positions. The CEO of Demandbase said that she’s a solid player in the martech field and that the combination of her experiences aligns perfectly with Demandbase’s vision. An advocate for women in business, she is also a very growth-focused professional. Zynczak is thrilled to be a part of what Demandbase is doing.
The top contender in the ABM arena, Demandbase, has recently appointed Heather Zynczak to its board of directors. This growth-focused professional brings over 25 years of experience to the position.
This includes being the CMO of Pluralsight and Domo. Additionally, she also has experience in multiple executive roles, as well as consulting experiences at such companies as Accenture and Booz Allen Hamilton.
The CEO of Demandbase, Gabe Rogol, cites that Zinczak:
“truly understands the voice of our customer. Her experience and drive align with our goals to transform the B2B marketing landscape. We look forward to her leadership and guidance as we continue to execute on our vision to change how marketers approach their account-based go-to-market strategies.”
As proof of Zynczak’s ability to promote business growth, Demandbase only had to look at her record in the advisory work she has done. For example, Zynczak has not only been on the board of directors for SaltStack, a “pioneer in building intelligent, event-driven automation software,” but also has been a strong force for women in business.
In a statement, Zynczak commented that she understands the need for marketers to be at the forefront of new technology.
She added that:
“Demandbase’s current solution and vision for the future is a game changer for marketers. As a former CMO, I am passionate about partnering with sales for growth. Leveraging an account-based experience across sales and marketing is a successful strategy. Demandbase is creating a category and a solution that will be market changing and I’m excited to be part of the board to witness it all.
Original article from Martechcube on 11 March 2021.
