6sense and Folloze have joined forces to engage buyers and deliver value. According to the CTO and Co-Founder of 6sense, Viral Bajaria, doing just that is the norm for marketers. More specifically, the deal enables Folloze to supply omni-channel campaign guidance with the help of 6sense’s contextual data.
The personalization platform for B2B powered by AI, Folloze, has announced a partnership with 6sense, the Account-Engagement platform, in the form of an integration.
Seeking to “understand buyer behavior [with real-time information], the integration will identify target accounts and deliver contextual buying journeys at scale based on their intent, stage, industry, use case and more.”
The deal puts marketers’ obligation to deliver engaging experiences that are also valuable to the customer in the spotlight. According to the CTO and Co-Founder of 6sense, Viral Bajaria, doing just that is the norm for marketers.
Bajaria remarked that in the first place, what makes this deal special is it’s especially relevant because of the accelerated pace of digital transformations onset by a global public health emergency.
The Chief Product Officer and Co-founder of Folloze, David Brutman, had something to add about this deal. Specifically, he said, “Marketing teams must now step up and assume greater ownership of the lead-to-revenue cycle,”
Concluding the statement, Brutman finished his comments with: “To meet these new realities, marketers must consistently deliver high-value and relevant journeys for today’s demanding B2B buyer. We are excited to partner with 6sense to help marketers create standout account-based experiences through a process that’s as simple as building a PowerPoint presentation.”
Generally speaking, the deal enables Folloze to supply omni-channel campaign guidance with the help of 6sense’s contextual data.
On a refined, granular level, though, the arrangement has 6sense: “[matching] unknown visitors to accounts and surfaces relevant account data such as firmographics, current buying stage, segment, and intent keywords. Leveraging these insights, Folloze executes micro-targeted omni channel campaigns, relying on automation to guide buyers through their self-service journeys. Folloze measures buyer engagement including content consumption, viewing time, topics of interest, and most-active buying team members.”
Folloze is excited to partner with 6sense to simplify account-based experiences.
Original article from Business Wire on 8 April 2021.