Tech

Introducing: True Influence ABM Marketing Cloud for Digital Marketing

TLDR: True Influence launched a cloud for Account-Based Marketing (ABM) recently. Its purpose? To generate account-based demand on all channels. …

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Leading ABM Provider, xiQ, Releases Workbench, the Best in AI-Driven B2B Marketing Platforms

TLDR: Leading AI-driven Account-Based Marketing (ABM) and sales platform, xiQ, has recently released a B2B marketing platform that handles content…

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Demandbase Automates Advertising and Marketing Campaigns

TLDR: Demandbase now offers Dynamic Audiences on its platform. B2B marketers now have the option of whether to automate their…

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Brainshark and TopOPPS Team Up to Tackle the Sales Cycle

TLDR: Brainshark and TopOPPS have brokered a strategic partnership to provide the best platforms to manage sales. TopOPPS provides insight…

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Triblio to Release ABM Educational Videos

TLDR: Triblio is set to release a series of educational videos on Account-Based Marketing (ABM). The first season aims to…

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PathFactory and 6sense Collaborate to Provide Top-Notch Dataset for ABM’ers

TLDR: PathFactory reaches deal with 6sense in order to “give marketers complete visibility into the quality of account engagement,” as…

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Engagio Gives Its ABM Solution A Tune-Up

TLDR: Engagio joined the LinkedIn marketing partner program. Engagio Orchestrate customers have newfound opportunities “to automate the targeting of specific…

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Acacia Waller is Triblio’s New VP of Customer Success

TLDR: Triblio has hired Acacia Waller as its new VP of customer success. She’s responsible for keeping Triblio’s retention rates…

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Adobe Welcomes New EVP & GM of Digital Experience

TLDR: Adobe installed a new EVP & GM of their digital experience business. It’s Adobe’s aspiration that if they provide…

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Oracle CX Prioritizes Data Insights for CX Initiatives

TLDR: Oracle CX updated its customer experience cloud. Broadly speaking, the update enhances Oracle CX’s marketing and sales capabilities. The…

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