TLDR:
Influ2 has announced that it has grown, citing tremendous revenue growth (over 65%), an employee base increase (over 70%), and 3xs their monthly recurring revenue. The Marketing and Sales team intends to continue this pattern.
Influ2 has grown citing “67% revenue growth, 3xs monthly recurring revenue, 72% employee base increase and an expanded leadership team.” Series A funding brought in $8 million. The “Person-Based” advertising platform is well on its way toward a similar performance for 2022.
According to the CEO and Co-Founder of Influ2, 2021 was essential for Influ2 because that’s when the platform started to flesh out its relationship-building tech—their Buying Group Marketing solution.
Influ2 has also grown its Marketing and Sales team and intends to continue this pattern:
“This past year Nirosha Methananda joined as Vice President of Marketing, and most recently Joe McNeill as Chief Revenue Officer. Methananda brings over 15 years of marketing experience spanning multiple disciplines and industries and has a track record of creating and elevating distinctive brands. McNeill is a B2B tech sales leader who has helped multiple companies scale and drive triple-digit growth. Influ2 has plans to double its U.S. team to enhance product and service capabilities for its North American clients by the end of 2022.”
In a webinar about how buyers are shaping Account-Based Marketing (ABM), Methananda joined forces with Forrester’s Principal Analyst of ABM, Malachi Threadgill.
In a statement, Methananda reaffirmed that Threadgill supported the viewpoint buyers are shaping ABM, which creates the need to prioritize the desires of buying groups. And that’s where Influ2 comes in.
Original article from MarTech Series on 31 January 2022.
About Influ2
Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level.
Influ2 has 100+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA and Adobe. The company runs offices in NY and CA, with 80+ employees on board.
