News

xiQ to Team Up With Salesforce to Energize B2B Sales

TLDR: Salesforce has collaborated with xiQ, an ABM and Account-Based Sales (ABS) platform. xiQ powers up Salesforce by granting them…

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Introducing: Salesforce Email Productivity Updates

TLDR: Salesforce has freshly updated its email and Marketing Cloud offerings. The updates will allow marketers to raise their engagement…

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Adobe to Broaden Product Appeal to SMBs and SMEs

TLDR: Adobe is now offering its services to SMBs and SMEs. At the same time, Adobe also has a new…

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AI-Enhanced ABM at Terminus

TLDR: Terminus has announced that it’s releasing a new platform update for its ABM capabilities. The update focuses on automation,…

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Service Providers Now Included in Demandbase Ecosystem

TLDR: Demandbase has announced that it will now add service providers to ABM ecosystem. With this new development, “agencies, consultants,…

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Engagio Secures No. 1 in ABM Vendor Matrix

TLDR: Engagio earned top placement in Vendor Selection Matrix for ABM, according to Research In Action. The matrix was comprised…

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“Bombora for Growth” Empowers Small Businesses With Enterprise-Grade Intent Data Signals

TLDR: Bombora is offering the same services it provides to larger organizations to smaller ones at an affordable price. Bombora…

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Adobe Powers Up LinkedIn ABM

TLDR: Adobe is shaking up their ABM Essentials program within Marketo. This means improving their Account Profiling capabilities while at…

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Vidyard Teams Up With Adobe to Deliver Marketo Engage Clients Video Hosting and Analytics

TLDR: Vidyard and Marketo Engage formed a strategic partnership to power up ABM efforts with video content and analytics. The…

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Mintent Puts Out Content System That Tracks Performance Across Channels

TLDR: Mintent is a content marketing platform that recently announced that it will now provide a system to track content’s…

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