TLDR:
As an ABM platform, RollWorks announced it’s offering an in-market account finder free of charge that can identify sales-ready accounts in minutes.
The tool:
Gives marketing and sales teams access to proprietary intent data from RollWorks Keyword Intent that is often unavailable—free of charge. RollWorks provides this powerful data in an easy-to-implement format so teams can execute on the insights right away.
The ABM platform is also debuting Keyword Intent, which is a feature in RollWorks’s In-Market Account Finder. The feature provides a sharper level of focus in determining if an account is in-market.
As an ABM platform, RollWorks announced it’s offering an in-market account finder free of charge that can identify sales-ready accounts in minutes.
And it clearly has value—B2B in-market buying signals are usually below the radar for marketing and sales teams. And as companies confront the economic slump engulfing the nation, it is imperative that they know precisely when to take action.
This is where RollWorks’s free In-Market Account Finder comes in. It:
gives marketing and sales teams access to proprietary intent data from RollWorks Keyword Intent that is often unavailable—free of charge. RollWorks provides this powerful data in an easy-to-implement format so teams can execute on the insights right away.
The VP of Revenue Marketing for RollWorks, Jodi Cerretani, commented that as companies tighten their belts, knowing which accounts are ready to buy for free is immensely valuable.
RollWorks’s In-Market Account Finder and Keyword Intent
In the December of last year, RollWorks launched Keyword Intent. When this is combined with Bombora’s intent data and G2’s buyer intent, it provides additional validation that a given account is indeed in-market.
Moreover, Keyword Intent provides companies with a level of precision that enables them to find intent specific to their companies and is a feature in the broader In-Market Account Finder. In order to use it, access RollWorks In-Market Account Finder, and simply enter the brand name, product name, or competitor name, and marketers define their ideal customer profile.
RollWorks handles the rest.
Customers are already witnessing high fit, high intent actionable accounts ready for marketing and sales. In addition, companies are able to test their ABM methodologies in a cost-effective way using this tool.
Original article from PR Newswire on 3 February 2023.
About RollWorks
RollWorks offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration.
